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Course Criteria
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3.00 Credits
Principles of the professional practice of modern public relations. Concepts of planning and executing effective communication strategies including message design and distribution for any organization.
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3.00 Credits
Designed to provide a framework for understanding diversity in communication patterns among cultures and co-cultures. Topics include high- and low-context patterns, verbal and non-verbal communication across cultures and co-cultures, persuasion, dialects, organization of verbal codes and the structure of conversations.
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3.00 Credits
This course focuses on interactive relationships between gender and communication in contemporary American society by examining the multiple ways communication in families, schools, media and society in general creates and perpetuates gender roles. The course considers not only what is in terms of gender roles, but also what might be and how students, as change agents, may act to improve their individual and collective lives.
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3.00 Credits
(Prerequisite: junior or senior standing)Analysis and examination of statutory laws, congressional legislation and federal rules and regulations governing the mass media in the United States. Focus on the First Amendment, libel and slander, privacy, copyright, free press/fair trial, obscenity, advertising, antitrust and monopoly, taxation and licensing.
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3.00 Credits
The study of rhetorical strategies used by the modern politician. Examination of the evolution of American political rhetoric, focusing upon language, message development, audience analysis, and the influence of modern mass media in shaping political discourse.
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3.00 Credits
The study of communication behaviors, patterns, and strategies in organizations. Topics include power and politics, organizational cultures, conflict management, decision-making, diversity, and leadership. Historical and contemporary theories of organizing are examined and critiqued from a communication perspective.
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3.00 Credits
A study of the nonverbal aspects of human interaction. Topics include impression management, social influence, form and function in design, proxemics, kinesics, and the symbolic environment.
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3.00 Credits
An examination of specific skills needed to promote effective and meaningful communication by the legal professional and the interface with clients, juries, judges and the non-legal public.
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3.00 Credits
This course will consider the need for and applications of proper standards by those in today’s media. It will also focus on the media’s responsibility to be aware of the public they serve. Different faculty may approach this course from various ethical/humanistic perspectives.
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3.00 Credits
This course will provide an introduction to producing audio and video content for new technologies such as the Web and digital publication formats. Students will use digital recording and editing equipment to produce projects suitable for new technologies.
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