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COMM 210: (W) Logical and Rhetorical Analysis
3.00 Credits
University of Scranton
A study of the principles of logic and persuasion, analysis of fallacies, and critical examination of the principles of structure in written and oral communication. Practice in briefs and abstracts with an emphasis on precision and clarity.
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COMM 211: Argumentation and Debate
3.00 Credits
University of Scranton
This course concentrates on the techniques of argumentation, persuasion, debate, and forensics. Focuses heavily on research, case construction and formal analysis.
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COMM 211 - Argumentation and Debate
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COMM 214: Small Group Communication
3.00 Credits
University of Scranton
An examination of research, techniques, and principles of small-group communication. Topics include problem solving, decision making, conflict resolution, leadership theories, interaction strategies and participant roles.
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COMM 215: Introduction to Communication Theory
3.00 Credits
University of Scranton
Introduces the rich body of theory and research in human communication. Students will examine theories from the traditional contexts of the field: interpersonal, small group, public, organizational, mass media, intercultural and gender. An emphasis is on applying the various theories to students’ communicative lives.
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COMM 221: Radio Production
3.00 Credits
University of Scranton
An examination of the dynamic industry roles of the radio producer/director. Areas to be studied include production theory and techniques that apply to station and program promotions, advertising, news, and music formats.
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COMM 222: Television Production
3.00 Credits
University of Scranton
Designed to provide both theoretical background and practical application of television production in and outside the studio. Various format types, production techniques and artistic styles are studied. Opportunity for producing and directing television programs.
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COMM 223: Radio Journalism
3.00 Credits
University of Scranton
(Prerequisite: COMM 221 or COMM 224 or COMM 328)With a focus on gathering and preparing news for broadcast (concentrating especially on interviewing techniques), this class will investigate various news formats and styles. At the mid-semester point, the class will begin operating as a news team.
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COMM 224: (W) News Writing
3.00 Credits
University of Scranton
(Prerequisite: COMM 115)Evaluating news, reporting and writing stories. Newsroom organization. Style and usage. Interviewing. Feature writing.
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COMM 225: Advertising
3.00 Credits
University of Scranton
This course explores advertising as an institution in society, utilizing research, media planning, and creative strategies. Students will participate in the formulation of an advertising campaign.
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COMM 225 - Advertising
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COMM 226: Strategic Writing for Public Relations
3.00 Credits
University of Scranton
Writing and editing of public relations and marketing communication materials such as press releases, speeches, direct mail, brochures, newsletter and Web sites. Writing and editing for electronic media and video news. Emphasis on integrated communications.
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