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PR 1302: Public Relations: Case Problems
3.00 Credits
University of Pittsburgh-Pittsburgh Campus
This course is an advanced examination of famous and infamous incidents—both planned and spontaneous—in public relations theory and practice. We study and evaluate cases—both the best and the worst of PR planning, execution, and evaluation—in a legal and ethical context. A number of case studies are often drawn from the extensive literature of crisis communicatio
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PR 1304: Promotional Writing
3.00 Credits
University of Pittsburgh-Pittsburgh Campus
In this upper-level writing course, students produce 25 pages of revised prose, largely in the forms and genres of public relations writing: the news release, the speech, the backgrounder, and the crisis statement, among others. In effect, students generate a portfolio of professional-quality written material on par with entry-level PR practitioners. In doing so, students pay particular attention to how the rise of networked computer systems—the electronic word—is affecting the way products or services are conceptualized, marketed, and promoted. Students may examine literary works that have a promotional purpose (chosen from a list ranging from Harriet Beecher Stowe? 痵 Uncle Tom’s Ca bin to Rachel Carso n’s Silent Spri ng). Prerequisite: COMM 0106 GE: Upper-Level Writ
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PR 1310: Principles of Fund Raising
3.00 Credits
University of Pittsburgh-Pittsburgh Campus
This course will develop an understanding of the broad, macro level strategies necessary for organizational development. It also covers the tactics or the fund raising techniques used at the micro level. Students will adopt an NPO for study during the term and will complete a three year development plan. The plan will serve as a portfolio of work and accomplishment.
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PR 1450: Topics in Public Relations
3.00 Credits
University of Pittsburgh-Pittsburgh Campus
An advanced study of a special topic in public relations. Prerequisites: PR 0101 and permission of instructor
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PR 1451: Capstone: Public Relations
3.00 Credits
University of Pittsburgh-Pittsburgh Campus
In this final course for public relations majors, students explore how the techniques of influencing and measuring public opinion have developed or changed over time and how these techniques might evolve in the future. Topics and texts may vary. GE: Capstone
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PR 1497: Directed Study: Public Relations
1.00 - 3.00 Credits
University of Pittsburgh-Pittsburgh Campus
Directed study in a specific area of public relations. Permission of the instructor is required.
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PR 1498: Directed Research: Public Relations
1.00 - 3.00 Credits
University of Pittsburgh-Pittsburgh Campus
Independent research on a project in public relations. Prerequisites: PR 1302 and permission of the instructor
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PR 1499: Internship in Public Relations
1.00 - 3.00 Credits
University of Pittsburgh-Pittsburgh Campus
Working with an advisor, public relations majors are placed in professional settings throughout the area—in colleges and businesses, in hospitals and nonprofit agencies—to give them hands-on experience as entry-level public relations practitioners. (Many students elect to develop a summer internship in their hometown.) Prerequisites: PR 1302 and permission of instructor.
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PS 0101: Introduction to Political Science
3.00 Credits
University of Pittsburgh-Pittsburgh Campus
Politics can help to make our lives freer, richer, and happier, or it can make them more dependent, poorer, and miserable. This course examines the role that politics plays in shaping human existence and seeks to understand the causes of both positive and negative results. GE: Political Science
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PS 0102: American Political Process
3.00 Credits
University of Pittsburgh-Pittsburgh Campus
An introductory course focusing on American politics and government. Emphasis is on political processes and institutions on the national level, including Congress, the presidency, the Supreme Court, political parties, pressure groups, and elections. GE: Political Science
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