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Course Criteria
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3.00 Credits
3 hours Prerequisite: COMS 222 Importing digitized images into the computer via a scanner, a digital camera, or the Internet. Then modifying the digitized art and preparing it for electronic media or the printed page through electronic pre-press techniques such as black and white t1 targeting; color corrections; rotating, scaling, and cropping photographs; retouching; selecting color models; making color separations; and trapping. Training in a professional image-editing program. Lab fee. (Replaced by VCAR 351).
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3.00 Credits
3 hours (Offered fall semester) Prerequisites: COMS 110, 220, and 234 The study and practice of news story preparation, including a step-by-step breakdown of each stage of story development for both print and electronic media. The student will concentrate on learning to write reporting style, which is different from expository writing. The student will develop responsibility for the accuracy and clarity of the work from gathering the information to assembling it into an article intended to inform and perhaps persuade. Lab fee.
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3.00 Credits
3 hours (Offered spring semester) Prerequisites: COMS 110, 220, and 307 A study of the principles and strategies of direct and interactive marketing communication, including the writing and design of direct mail, telemarketing scripts, direct-response advertising, and digital media.
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3.00 Credits
3 hours Prerequisites: COMS 110, 220, 222, 234, 307, and 340 This course builds upon the news writing techniques taught in COMS 220 and COMS 234 and the principles of advertising and public relations taught in COMS 307, while orienting the student toward the types of written products generated by public relations professionals. This advanced course will refine a student's writing skills while playing close attention to the various formats such as press releases, media advisories, crisis plans, press kits, etc.
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3.00 Credits
3 hours of Communication (Offered spring semester) The contemporary worship leader occupies a unique role in the local church and faces several challenges requiring successful communication. This course prepares the leader to meet such challenges through training in the practical arts and theories of communication. Students learn how relevant areas within intra-personal, interpersonal, small group, organizational, and public communication theory ought to be combined into a comprehensive art of worship leadership as they serve and guide others who aspire to worship God in spirit and truth. A special emphasis is placed upon connecting issues of tradition and innovation to the communication practices of today's worship leader.
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3.00 Credits
3 hours Prerequisites: COMS 110, 220, 222, 234, 307, 340, and 357 A comprehensive study of public relations strategy, decision making and program planning featuring a casestudy approach to learning.
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3.00 Credits
3 hours Prerequisites: ARTS 110, COMS 222, COMS 232, COMS 341 and COMS 351 Advanced study in graphic design, which integrates desktop publishing, digital illustration, digital imaging, page layout, and pre-press techniques with emphasis on the design process from visualization to production. Design and production of major projects for print including an extensive business identity package and a magazine project produced through both individual and group work. Critiquing designs. Portfolio preparation and presentation. Lab fee. (Replaced by VCAR 371).
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3.00 Credits
3 hours (Offered fall semester) Prerequisites: COMS 110, 220 and completion of COMS 234 with a grade of C or better A study in presenting opinions in a persuasive manner through research and writing. Students will develop skills to produce a commentary on contemporary issues that inform, persuade and change attitudes and actions. Lab fee.
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3.00 Credits
3 hours (Offered spring semester) Prerequisites: COMS 110, 220, and 234 An advanced magazine writing course focusing on writing and selling full-length magazine articles with additional emphasis on magazine article editing and knowledge of the marketplace. Lab fee.
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1.00 Credits
1 hour NOTE: Although 1 credit per semester, students need 3 hours of COMS 399. Prerequisites: ARTS 110, COMS 222, 232, and 341 Advanced hands-on experience in one or more of these skill areas: layout and design, digital illustration, digital imaging, and web design. Designed to enhance acquired classroom skills and knowledge and provide the student with the opportunity to build a portfolio for employment. Practicum publications vary. Lab fee.
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