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Course Criteria
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3.00 Credits
3 hours (Offered on demand only) Prerequisites: BUSI 320 and ECNC 214, or consent of instructor An introduction to the basic principles of all insurance. Designed to give a working knowledge of the major kinds of insurance utilized to protect both business and consumers from financial loss. Policy costs and services are analyzed.
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3.00 Credits
3 hours Prerequisites: BUSI 301 and BUSI 320, or consent of instructor An overview of real estate brokerage, property rights, transfer mechanisms and documents, property evaluation, finance, investments, and property management.
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3.00 Credits
3 hours Prerequisite: BUSI 331 This course is open to students who desire to understand the function of Promotion within a company's Integrated Marketing Communications (IMC) plan. Emphasis is on planning, creating, and evaluating advertising, sales promotion, and publicity strategies to communicate most effectively across the optimum blend of media channels. Students participate on teams that compete to develop and present a sales promotional campaign for a proposed or existing company.
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3.00 Credits
3 hours Professional Selling Prerequisites: ACCT 212 and BUSI 331 This course presents each component of the sales cycle in a business-to-business selling environment. Students will master models for initiating sales contacts, identifying and defining prospect's needs, and presenting and gaining commitment for a proposed solution. The course concludes with a comprehensive role playing exercise where students demonstrate mastery of the models learned.
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3.00 Credits
3 hours Prerequisites: BUSI 331 and senior status Advanced study of the role and responsibilities of marketing executives. As the capstone course for students concentrating in marketing, emphasis will include analysis of marketing opportunities and problems, planning of objectives and strategies, development of organizational structure and policies, and implementation, control and structure and policies, and implementation, control and evaluation of marketing programs. The case method will be used extensively and students will be required to develop a formal marketing plan for an organization.
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3.00 Credits
3 hours Prerequisites: Junior/Senior Status This course is open to all upper class students who desire to start their own business someday. A practical study in the dynamics of establishing, funding, and managing a small new enterprise, or acquiring an existing business using case studies, practical exercises, and class instruction. Students will work in teams to develop a Business Feasibility Analysis, and a full Business Plan using template software for their proposed enterprise. The final presentation will be before a panel of venture capitalists.
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3.00 Credits
3 hours Prerequisite: BUSI 330 This course is open to students who desire to understand how commerce functions in the electronic age. Through discussion, demonstration, and Internet-based exercises, students explore the principles required to successfully practice Internet marketing primarily between and among businesses and consumers. Students will work in teams to develop an internet marketing plan and a prototype website for a proposed or existing business.
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3.00 Credits
3 hours Prerequisite: Sophomore status This course is designed to introduce Liberty University students to the art and science of Global Marketing by focusing on the basic theories, concepts, and practices of the discipline in a practical and unique way. This course will delve into: 1) The Culture Environment of Global Markets; 2) Assessing Global Opportunities; 3) Developing Global Marketing Strategies; and 4) Implementing Global Market Strategies.
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3.00 Credits
3 hours Prerequisite: BUSI 310 or consent of instructor (Offered on demand only) This course develops the philosophy and fundamental guiding principles for wages and salaries in business institutions. This comprehensive study of compensation management also includes job analysis, administrative job evaluation, basis compensation plans, executive compensation and administrative controls. An experiential, skill-building approach to compensation decision making is enhanced through the use of a computer simulation.
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3.00 Credits
3 hours Prerequisite: BUSI 340 This capstone course, for those concentrating in management, studies national, business, and personal productivity from a socio-technical perspective. It concludes with an organizational behavior intervention.
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