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MKTG 279: Experimental
3.00 Credits
Millersville University of Pennsylvania
Experimental Course in Marketing
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MKTG 332: Consumer Behavior
3.00 Credits
Millersville University of Pennsylvania
Analysis of individual and collective consumer behavior patterns both within and outside the marketplace through theoretical model building and empirical research findings. Emphasis on the role of consumer research in identifying, planning, implementing and evaluating both short-term and long-term marketing strategies.
Prerequisite:
C- or higher in BUAD 231.
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MKTG 332 - Consumer Behavior
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MKTG 333: Personal Selling
3.00 Credits
Millersville University of Pennsylvania
Covers skills and knowledge required of sales representatives to understand customers' needs and make effective presentations. Includes prospecting and contacting customers, making presentations, handling objections, closing the sale and developing long-term relationships. Emphasis on individual role-play and group presentations.
Prerequisite:
C- or higher in BUAD 231.
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MKTG 335: Advertising
3.00 Credits
Millersville University of Pennsylvania
Economic and social roles of advertising in a contemporary business setting. Emphasis on the creation, development, implementation and evaluation of advertising campaigns through the analysis of creative processes, managerial techniques, media resources, budgeting methods and the concept of social responsibility.
Prerequisite:
C- or higher in BUAD 231.
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MKTG 335 - Advertising
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MKTG 336: Retail Marketing
3.00 Credits
Millersville University of Pennsylvania
The role of retail institutions in the marketing system. Emphasis on strategy development in the retailing context.
Prerequisite:
C- or higher in BUAD 231.
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MKTG 336 - Retail Marketing
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MKTG 337: Sales Force Administration
3.00 Credits
Millersville University of Pennsylvania
Planning, direction and control of the sales force. Includes recruiting, selecting, training, supervising, compensating, motivating and evaluating sales representatives. Emphasis on acquisition of basic sales and managerial skills.
Prerequisite:
C- or higher in BUAD 231.
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MKTG 337 - Sales Force Administration
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MKTG 379: Experimental
3.00 Credits
Millersville University of Pennsylvania
Experimental Course in Marketing
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MKTG 379 - Experimental
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MKTG 405: Topics in Marketing
3.00 Credits
Millersville University of Pennsylvania
Advanced, innovative, or exploratory topics and disciplines within marketing. Specific content items developed by instructor. Most topics will be for business majors only. Offered periodically. Prerequisites may vary. Consult the current course offering.
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MKTG 431: Marketing Research
3.00 Credits
Millersville University of Pennsylvania
Research theory and techniques used in marketing activities. Stresses formulation of research objectives, instrument design, sample selection, data collection, statistical analysis, computer applications and report writing for managerial use.
Prerequisite:
MATH 235, C- or higher in BUAD 231.
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MKTG 431 - Marketing Research
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MKTG 435: International Marketing
3.00 Credits
Millersville University of Pennsylvania
The development of marketing strategy for entering and competing with businesses in foreign countries. Uniqueness of foreign markets and their impact on the marketing manager's decision-making processes are examined.
Prerequisite:
C- or higher in BUAD 231.
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MKTG 435 - International Marketing
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