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Course Criteria
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4.00 Credits
A study of the fundamental theory, tools, and methods of financial management. Topics include the mathematics of finance, working capital management, capital budgeting, and analysis of financial statements. Prerequisites: ACCT 110 and statistics, or consent of instructor.
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4.00 Credits
This is a study of the principles and practices of marketing research. The focus is on the development and application of marketing research methods. Topics covered include selection of a research design, data collection, analysis and report writing. Both quantitative and qualitative methods will be covered. The class will focus on an applied project. Prerequisites: BUS 128 or consent of instructor.
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4.00 Credits
A study of the complex character of organizational life and the discipline and process of management. Topics include the evolution and scope of organizations and management, planning, organizing, leading, and controlling. Emphasis is placed on the importance of managing in a global environment, understanding the ethical implications of managerial decisions, and appreciating work place diversity.
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4.00 Credits
An investigation of the challenges of marketing products in an increasingly global environment. Special emphasis is placed on the cultural and social diversity of international markets. Examines the marketing strategies of global firms, and the challenges of international pricing, distribution, promotion and product development. Prerequisite: BUS 128 or consent of instructor.
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4.00 Credits
Integrated marketing communications combines the promotional tools of advertising, direct marketing, sales incentives, public relations and personal selling. This class will focus on how to plan, develop and execute integrated marketing communications programs for a coordinated strategic program of total communications for an organization. IMC is a concept in use in business, government and social service sectors. Prerequisite: BUS 128 or consent of instructor.
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4.00 Credits
An intensive study of issues and applications of financial management. Topics covered include international finance, ethics, capital structures, cost of capital, financial analysis and forecasting. Extensive use of directed and non-directed cases. Prerequisite: BUS 238 or consent of instructor.
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4.00 Credits
Deals with the analysis of financial statements as an aid to decision making. The theme of the course is understanding the financial data which are analyzed as well as the methods by which they are analyzed and interpreted. This course should prove of value to all who need a thorough understanding of the uses to which financial statements are put as well as to those who must know how to use them intelligently and effectively. This includes accountants, security analysts, lending officers, credit analysts, managers, and all others who make decisions on the basis of financial data. Prerequisite: ACCT 110.
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4.00 Credits
This course focuses on the early development of independent ventures as well as those within established organizations. Individual and organizational level issues will be addressed. Entrepreneurial thinking will explore the thought processes that challenge existing norms and pave the way for novel solutions to problems in any field. Also addresses start-up team issues, legal issues with new firms and innovations and organizational form. The course provides students with the information needed to develop a business plan for starting and operating an entrepreneurial venture. Prerequisite: BUS 244 or consent of instructor.
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4.00 Credits
Students examine social controversies involving marketing as portrayed in books, popular writings, political debates and films (e.g., marketing of junk-foods, prescription drugs or violent video games), or the students study specialized marketing practices, such as financial services marketing, nonprofit marketing, Internet marketing or sports and recreational marketing. Prerequisite: BUS 128 or consent of instructor.
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4.00 Credits
Students examine social controversies involving management as portrayed in books, popular writings, political writings and films (e.g., the effects of plant closings and global competition on local communities), or the students study specialized management practices, such as social entrepreneurship, environmentally sustainable business practices or public administration. Prerequisite: BUS 244 or consent of instructor.
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