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  • BUS 212: Integrated Product Development 2 fall

    2.00 Credits
    Lehigh University

    Business, engineering, and design arts students work in cross disciplinary teams of 4-6 students on the detailed design including fabrication and testing of a prototype of the new product designed in IPD course 1. Additional deliverables include a detailed production plan, marketing plan, detailed base-case financial models, project and product portfolio. Teams work on industrial projects with faculty advisors. Oral presentations and written reports. Prerequisite: Bus 211/ENGR 211.
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  • BUS 225: Developing,Producing,and Marketing Products and Services I fall

    3.00 Credits
    Lehigh University

    Introduction to the key elements in the marketing framework of a corporation. Focus on defining marketing, analyzing the market and competitors, developing effective marketing strategies, segmenting the market, creating customer value, satisfaction, and loyalty, analyzing consumer and business markets, creating brand equity, and managing an effective marketing program to deliver the right products and services to the right audience at the right place at the right price and the right time. Emphasis on business writing skills. Experiential learning through the development of a product or service marketing plan. Prerequisite: BUS 127.
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  • BUS 226: Developing,Producing,and Marketing Products and Services II spring

    3.00 Credits
    Lehigh University

    This course extends the marketing management principles initiated in BUS 225 with the creation, development, and delivery of new product ideas to the marketplace. Comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project. As product innovation is a multi-disciplinary field, this course, while focusing on marketing's role in product innovation, relies heavily on techniques that encompass engineering, research and development, management, production, and design. Emphasis on business writing skills and creativity. Experiential learning through the implementation of a new product idea and the performance assessment of both the supporting marketing and business plan. Prerequisite: BUS 225.
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  • BUS 326: Business Strategy

    1.00 Credits
    Lehigh University

    Business Strategy is a capstone course covering total enterprise problems in determination, execution, and control within a global setting. The course integrates the theories of production, marketing, finance and organization and provides an opportunity to study the function of higher level management as related to the total business environment through a team-based business simulation. Students will develop a business strategy and make decisions that impact performance metrics of the firm. Co-requisite: BUS 226.
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  • BUS 347: Practicum in Real Estate I fall

    2.00 Credits
    Lehigh University

    This course is an interdisciplinary study of the creation of value in commercial real estate. Organized into groups, with each group assigned a different subject commercial real property, the class engages in the study of the physical and locational characteristics of commercial real estate as they relate to value including: property history; architecture; physical attributes that add to or detract from value; tenant mix; the immediate neighborhood environment; and, the specific market in which the real property competes for tenants. Each group submits a written report of their findings and produces a 10- minute video documentary on their subject property. Prerequisites: Permission of the instructor. Students enrolling in this course must also commit to enrolling in the follow-on course - Bus 348 - Practicum in RealEstate II.
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  • BUS 348: Practicum in Real Estate II spring

    2.00 Credits
    Lehigh University

    This course is a continuation of the interdisciplinary study of the creation of value in commercial real estate begun in Bus 347 - Practicum in Real Estate I. Organized into groups, with each group continuing with the subject commercial real property assigned to them in Bus 347, the class engages in the study of the market and financial characteristics of commercial real estate as they relate to value through: a financial analysis of the market in which their property is located to include market rents, market vacancy rates and market absorption rates; and, financial analysis of the subject property to include both historical results, and pro forma estimates of revenues, expenses, cash flow and residual value. Each group also studies the financial characteristics of comparable properties. The course culminates in an end-of-semester written and oral presentation by each group before a panel of academic and practitioner judges. The group judged to have performed the most outstanding analysis is awarded a cash prize. Prerequisites: Bus 347-Practicum in Real Estate I.
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  • CEE 10: Engineering/Architectural Graphics and Design fall

    3.00 Credits
    Lehigh University

    Graphical communication of civil engineering and architectural projects using manual techniques and commercial state-of-the-art computer software. Topics include visualization and sketching; orthographic, isometric and other drawings; points, lines and planes in descriptive geometry; site design; overview of geographical information systems and 3-D applications. Teamwork on design projects with oral and graphical presentations. Not available to students who have taken ME 10.
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  • CEE 104: Readings in Civil Engineering

    1.00 - 4.00 Credits
    Lehigh University

    Study of selected technical papers, with abstracts and reports. May be repeated for credit. Prerequisite: consent of the department chair.
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  • CEE 11: Surveying fall

    1.00 Credits
    Lehigh University

    Theory and practice of basic engineering surveying measurements and analysis. Topics to include field note taking, datums and measurement precision, equipment and techniques for measuring distance, elevation and angles, electronic distance measurement, topographic surveys, GPS and hydrographic surveys. Hands on experience with the use of survey levels, transits/theodolites and a total station will be provided.
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  • CEE 117: Numerical Methods in Civil Engineering spring

    2.00 Credits
    Lehigh University

    Techniques for computer solution of linear and non-linear simultaneous equations; eigenvalue analysis; finite differences; numerical integration; numerical solutions to ordinary differential equations. Case studies in the various branches of civil engineering. Prerequisites: Engineering 1, MATH 205.
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