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Course Criteria
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3.00 Credits
This course combines studio and field production as students learn to craft thoughtful documentaries based on professional video and fi lmmaking aesthetic traditions. Students will refi ne their skills in writing, editing, camera work, audio, teamwork, directing, and performance. Students will also learn research skills such as interviewing while learning to craft compelling stories that accurately and fairly reflect historical and/or contemporary situations worthy of preservation and public presentation. Final projects should be of a caliber suitable for submission to juried competitions.
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3.00 Credits
Students will explore the process of non-linear video editing. Students will also investigate techniques for sound and lighting enhancement as well as best practices in graphics for video.
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3.00 Credits
Administrative principles and procedures as they apply to the radio and television industry will be explored in this course. Practical problems of management: staffing, sales, ratings, government regulation, license renewal, and engineering requirements will be considered. Prerequisite: COMM 111.
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3.00 Credits
This web design course focuses on visual communication and information architecture. Students are introduced to design methodologies that enable them to develop effective web sites. Students will explore theories and apply to the web design process, using industry standard software. Topics include site structure development, page organization and design, content design, usability and accessibility, and the use of audio and video in web page design. Prerequisite: COMM 233.
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3.00 Credits
Students will develop video game characters for interactive animation, including 3D animation. Students will create projects based on their interests, focusing on creativity and interactive animation. Students will also enhance skills in designing interactive animated graphics to convey concepts that may be used in video game design and other career fields, including broadcast, social media, marketing, ad-vertising, education, and web development. Prerequisite: COMM 233.
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3.00 Credits
Students will create 3D environments including buildings and settings that can be utilized as backgrounds in video game programs. Student knowledge of visual aesthetics, storytelling, social interaction and technology is enhanced through the conceptualizing and creation of 3D environments. Prerequisite: COMM 233.
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3.00 Credits
This course focuses on creating strong brand identities for companies. Students will analyze successful and failing brands. They will apply theories of consumer behavior and the attraction economy to develop brand strategies and create attractive, unique brand identities, using industry-standard software such as the Adobe Creative Suite. Students will explore various communication techniques such as basic public relations campaigns, viral advertising, social networking, and forums to create innovative forms of branding. Topics also include logo design, packaging, and color.
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1.00 Credits
Students in this course will expand the ePortfolio developed in COMM 296 to include examples of upper-level work completed in the Mass Communications core and track classes. Students will be evaluated holistically to ensure that competencies within the Mass Communications core and track classes have been achieved. This class is to be taken in the spring semester of the senior year. Prerequisite: Senior status.
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3.00 Credits
For this senior-level assessment course in Mass Communications, students work in a team environment with a concentration on the various themes that comprise a general study of mass media's impact on the quality of human society. Majors will be required to show superior performance in 1) researching a topic beyond its current level of understanding; 2) presenting said topic within the seminar format; 3) applying communication theory and published research, and 4) writing a final paper including a literature review, methodology, findings, conclusions, implications, and references. Prerequisite: COMM 311.
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3.00 Credits
Students develop an advanced, independent research project under the supervision of a full-time faculty member. Senior status is required; open to juniors with permission of the department chair. Students wishing to enroll must submit a brief written proposal with a description of the final project and a timeline to the supervising faculty member and the Department Chair for approval.
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