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Course Criteria
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3.00 Credits
This course allows a student to become familiar with television studio production techniques. In lectures and lab sessions, students will learn basic operations of a television studio including directing, running cameras, floor management, lighting, scene preparation, performance, audio, and operation of diagnostic equipment. Working in a team environment, students will be both in front of and behind the cameras with emphasis on pre-production planning, script writing, production, and minimal post production. Prerequisite: COMM 131.
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3.00 Credits
The course covers various forms of writing, including news releases, public service announcements, and profile and feature stories. Students will also learn media relations-how to successfully build relationships with working professionals in print, television, and radio fields. Special event planning and fundraising activities will also be covered. Prerequisite: COMM 131.
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3.00 Credits
This course is designed to help students prepare for internships, as well as careers in the mass communications fi elds. The course focuses on enhancing students' professional background and developing the necessary job search skills and strategies. Students will explore their major, careers, and internships in mass communications. They will analyze the necessary skills and develop resumes, cover letters, and e-portfolios appropriate to their career path. Prerequisites: COMM 111, COMM 115.
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3.00 Credits
This course provides students with intellectual tools for understanding media that they consume in everyday life, that they might create in their professional lives, and that impact the world all around us. Students will examine the most infl- uential mass communications theories such as agenda setting, cultivation theory, spiral of silence, and critical-cultural studies in order to better understand how we can think about what media are, how we interact with them, and what effects they have on society. Prerequisites: COMM 131, and junior status.
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3.00 Credits
Students experience an in-depth study of how to effectively deliver the news through multiple channels. They will learn how to seamlessly plan and integrate various formats to translate information through print, broadcast, and online outlets to reach varying audiences under tight deadlines. Prerequisite: COMM 131.
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3.00 Credits
This course explores the political importance of mass media, the functions of mass media in a democratic society, and the decisions that are made regarding media from the news desk to the corporation. Students explore citizen reaction to the media, examine past campaigns, learn to report on political functions, and study how elections have changed in the age of the Internet. Students will participate in campaign events, news gathering, and reporting and analyze political news coverage.
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3.00 Credits
This course encompasses the theory and practical relevance of social media such as Facebook, Twitter, YouTube, LinkedIn, and texting. Students examine multiple perspectives about social media's effects on culture, society, and personal identity formation using a variety of theoretical and practical applications.
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3.00 Credits
Students will explore the public relations profession, executing public relations tactics while creating narratives on various mass communication platforms. Stu-dents will also investigate crisis communications and analyze the ethical and legal considerations of the public relations practitioner. Prerequisite: COMM 131.
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3.00 Credits
This course incorporates Adobe Illustrator software, an industry standard, vector-based drawing application used to create images, designs, logos and single-page layouts for print and online applications. The focus will be on basic concepts of illustration, how to create images with depth, perception, and texture and how to unify them with text into a visually appealing layout. Layout and design will be explored for effective communication. Prerequisite: COMM 233.
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3.00 Credits
This course focuses on the design and layout of print and digital documents with emphasis on effective messaging. Students will examine professional layouts and use industry standard software, such as InDesign, to apply principles of design, typography, visual organization, and color theory to create compelling layouts for print, presentations, web, and mobile applications. Prerequisite: COMM 233.
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