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Course Criteria
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3.00 Credits
Provides the student with the basic knowledge of finance decision-making from the business viewpoint. Introduces decision making in relation to controlling the financial structure, the flow of funds, and asset management of a business. Prerequisite: ACCT 103. Spring, 3 hours lecture and discussion, 3 credits.
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3.00 Credits
Involves an in-depth analysis of advertising and sales for promotion of products and services with a special emphasis on marketing specific to consumer behavior in the global economy. Prerequisite: BUSN 202. Spring, 3 hours lecture and discussion, 3 credits.
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3.00 Credits
Fuses relationship marketing with leadership and sales management reflecting the overwhelming majority of opinions expressed through market research. Focuses on building relationships with customers through relationship selling as well as studying ethical and legal issues in this area. Fall or Spring, 3 hours lecture, 3 credits.
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3.00 Credits
Provides students who desire to gain knowledge of web based e-commerce. This course is designed for the needs of managers, entrepreneurs, and professionals who want to begin a web business and desire basic knowledge of the internet marketing. Individual development of a business and marketing plan will be emphasized for a new web based business. Fall or Spring, 3 hours lecture, discussion, and computer based instruction, 3 credits.
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3.00 Credits
Provides a foundation for managers to operate within the legal environment in which all businesses in our society function. Provides an overview of law and our legal system, the lawmaking and adjudicatory processes, and the roles of economic, social, and political forces in the shaping of constraining legal rules and regulations. Exposes the student to the law in regards to profit and non-profit organizations including torts, contracts, property transfer, and negligence. Fall, 3 hours lecture and discussion, 3 credits.
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3.00 Credits
Studies practices and principles in capital accumulation. Provides critical analysis of various types of investments, sources of information, investment strategies, and corporate profitability. Prerequisites: ACCT 103, sophomore standing, or consent from the instructor. Fall or Spring, 3 hours lecture and discussion, 3 credits.
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3.00 Credits
Examines the application of psychological theory and research to the study of industrial, business, profit and nonprofit services, and governmental organizations. Emphasizes the interaction of individual perceptions, group dynamics, and organizational climates. Identifies strategies to maximize the satisfaction and effectiveness of each component within and between complex organizations. Prerequisite: PSYC 101. Fall, 3 hours lecture and discussion, 3 credits.
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3.00 Credits
Takes the students through such topics as risk management, strategic management, and international management where they will utilize in-depth studies to sharpen their analytical skills and develop coherent and comprehensive plans. Spring, 3 hours lecture and computer-based learning, 3 credits.
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3.00 Credits
Provides the students with the foundation knowledge and skills necessary to conduct research in business settings. This course is an essential preparation for the demanding research task that students may encounter in industry but will definitely encounter in any advanced studies. This course provides the foundations for making decisions based upon both soft (qualitative) and hard (quantitative) data. Prerequisite: MATH 205 Fall/Spring, 3 hours discussion, 3 credits.
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3.00 Credits
Provides the students with a comprehensive overview of the field of marketing research emphasizing an applied approach with applications that give students an understanding of the scope of marketing research. Computers will be utilized to analyze research data sets. The focus of this course will be both qualitative and quantitative. Prerequisite: MATH 205. Fall/Spring, 3 hours discussion and computer instruction, 3 credits.
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