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Course Criteria
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3.00 Credits
Analysis of individual, group, and organizational patterns and behavior. Emphasis on the human aspect of management through the incorporation of job analysis, interpersonal skills, development of people, evaluation criteria, motivation, goal management, the social environment, governmental regulations, and unions. Prerequisite: MNMK 305.
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3.00 Credits
Theory and practice relating the purchase and use of advertising as part of the marketing mix. Emphasis on practical applications in message development and campaign management. This course also considers the various media in terms of effectiveness and cost. Prerequisite: MNMK 312 or permission of the Dean or their designee; student must have received a minimum grade of C in MNMK 312. See COMM 405.
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3.00 Credits
Study of consumer behavior considers the mental, emotional, and physical activities that people engage in when selecting, purchasing, using, and disposing of products and services so as to satisfy needs and desires. This course offers an opportunity to observe consumers’ behavior and provides insight into purchasing behavior. Important to the Marketing professionals for developing a marketing mix focused on the needs of the target market. Prerequisite: MNMK 312.
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3.00 Credits
Comprehensive and practical discussion of the design, execution, and analysis of research for marketing decision-making. Examination of decision theory and analysis in the design and conduct of marketing research; use of computer programs in the analysis and interpretation of marketing research. Prerequisites: MATH 105, MNMK 312.
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3.00 Credits
In-depth coverage of the history and theory of organizations, goal setting, motivation, leadership, and decision-making. Contemporary topics include power, networking, mentoring, and future models of organization. Prerequisites: MNMK 305, PSYC 101 or permission of the Dean or their designee. See SPMM-410.
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3.00 Credits
Decision-making in business environments with emphasis on quantitative techniques and optimization models such as linear programming, decision trees, expected monetary values, probability concepts, statistical estimation, and computer solutions. Prerequisites: ACCT 206, BUSA 102, MATH 130, ECON 202, MNMK 305.
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3.00 Credits
Emphasizes the study of several formal strategic marketing planning frameworks, and provides the student opportunities to apply these frameworks to a series of case studies, team projects, and oral presentations. Limited to Senior students majoring in Management-Marketing who have received their advisor's permission to enroll.
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3.00 Credits
Analysis of topics and issues in management and marketing through the discussion of current domestic and international issues, through case analysis, business simulation, and through research. Limited to Senior students majoring in Management-Marketing who have received their advisor’s permission to enroll. Prerequisites: BUSA 435.
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3.00 Credits
Study of the evolution of western music in a historical, moral, and social sense through lectures, recordings, and discussions. Acquaints students with the rudiments of music through perceptive listening to masterworks from the past to present. Offered every semester. Satisfies core requirement. (WNCC)
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3.00 Credits
An introduction to the opera as a unique art form. Content delineates the basic elements, characteristics, and contrasting styles of the opera as the form has evolved, using libretto, audio and video tapes of selected operas. When possible, student will attend a live opera performance. Offered in the Spring semester. Fulfills Arts requirement for Humanities majors. No prerequisites.
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