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Course Criteria
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3.00 Credits
The Public Relations course takes the student to the next level, building on skills and techniques learned in the introductory course. Students prepare speeches, annual reports, and press releases, and learn to communicate with internal and external publics. Study of case problems in the field. Emphasis is on writing, the basic tool of Public Relations professionals. Prerequisite: COMM 235.
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3.00 Credits
Students augment classroom experiences with in-house assignments to the student newspaper, yearbook, radio station, and public relations department. Regular meetings with practicum instructor, periodic reports and a final paper relating to the student's experience and integration with communications theory required. Prerequisite: Junior status.
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3.00 Credits
Theory and practice relating the purchase and use of advertising as part of the marketing mix. Emphasis on practical applications in message development and campaign management. This course also considers the various media in terms of effectiveness and cost. See MNMK 405. Prerequisite or corequisite: COMM 312.
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3.00 Credits
This course emphasizes gathering and analyzing information for presentation. Projects focus on problems worthy of investigation, requiring that students gather information from legal or medical libraries, hospitals, sports organizations, police departments, and academic institutions. Students learn where to look for information, how to obtain it, and how to handle hostile or reluctant sources. For students interested in journalism and broadcasting.
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3.00 Credits
This is an upper-division course that explores the basics of still photography that accompanies various types of writing for the use of mass communications. This course prepares students for work with newspapers, magazines, company publications, brochures, pamphlets, flyers, announcements, bulletins, circulars, folders, handouts, leaflets, and slide show presentations. Final exhibit is part of course.
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3.00 Credits
Video II is a continuation and enhancement of the skills first mastered in Video I (COMM 320). Students produce technically and aesthetically proficient short documentary videos inclusive of concept, script development, camera work, directing, and editing. Prerequisite: COMM 320. Lab fee required. Offered Spring semester.
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3.00 Credits
A synthesis of theoretical knowledge and applied research skills in the student's area of specialization in communications. Emphasis is placed on the preparation of a major written and oral presentation of original research. Open to fourth year students and selected third year students with permission of the school. Offered Fall semester.
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3.00 Credits
Directed work experience at a media-related organization. Site work, regular meetings with faculty supervisor, keeping of a journal, and submission of a final paper which relates work experience to course work in Communications, comprises the co-op experience. Prerequisite: Senior status.
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3.00 Credits
Second semester of Cooperative Education. Prerequisite: COMM 450.
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3.00 Credits
Examination of the processing of criminal defendants from the point of entry into the criminal justice system to departure. Study of the functions and structure of agencies of the criminal justice system (police, courts, correctional facilities) and how they operate as a system.
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