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COMM 330: Corporate Video
3.00 Credits
Gannon University
3 credits A survey of the growing uses of video for instructional, institutional, corporate, and public access applications. The emphasis will be on the planning, scriptwriting, production and computer editing of these non-broadcast forms. The editing system software used is "Adobe Premiere Pro". Prerequisite: COMM 211 TV Prod
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COMM 330 - Corporate Video
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COMM 341: Media Management
3.00 Credits
Gannon University
3 credits A study of the basic principles of management theory as they apply specifically to broadcast station organization, programming, sales, engineering, and the broadcast regulatory environment using both lecture and case study approaches.
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COMM 341 - Media Management
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COMM 350: Media Ethics and Criticism
3.00 Credits
Gannon University
3 credits An historical consideration of public opinion and the major media critics of the electronic media with practical writing experience in evaluating network television and local radio. Prerequisite: Junior/Senior status
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COMM 350 - Media Ethics and Criticism
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COMM 356: Digital Graphics
3.00 Credits
Gannon University
3 credits Digital Graphics is an exploration of the theories and skills required for visual electronic communication. Using traditional and non-traditional studio techniques, the student will produce a portfolio of electronic imagery. Through this accumulation of sensitivities and skills, the student will be able to effectively and efficiently produce messages for the electronic media. (Requirement for Internet Services minor.)
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COMM 356 - Digital Graphics
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COMM 357: Animation
3.00 Credits
Gannon University
3 credits Animation class is designed to explore the area of visual communication in the digital media, specifically the areas of vector graphics and motion. Through the exploration of various fundamental animation techniques, the student will create a portfolio of moving images and text. Through the accumulation of sensitivities and skills in creating animated visuals, the student will be able to communicate, effectively and efficiently, in the digital and electronic medium.
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COMM 357 - Animation
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COMM 358: Digital Drawing
3.00 Credits
Gannon University
3 credits Digital Drawing is a drawing class designed to explore the area of visual communication in the digital media. The student will use both pencil and digital stylus to create images. In addition, the student will explore the relationship between the "objective of the communication" and its influence on the plan for the image. The student will create a portfolio of various vector-based images. The software used is "Adobe Illustrator." Skill in drawing is required. Drawing skill will be part of the evaluation.
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COMM 358 - Digital Drawing
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COMM 362: Practicum in Media and Theatre
1.00 Credits
Gannon University
1 credit Students can gain one credit for practical hands-on experience in media and theater activities on and off campus under the direct supervision of the department's faculty and staff members.
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COMM 362 - Practicum in Media and Theatre
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COMM 371: Internet Resource Management
3.00 Credits
Gannon University
3 credits A study of the impact of the Internet connected environment on the firm with an eye to developing strategies for net related productivity and profitability of an organization. This course serves the Internet Services Minor Program.
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COMM 371 - Internet Resource Management
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COMM 380: Media Law and Regulation
3.00 Credits
Gannon University
3 credits A study of the laws and regulations that comprise the legal environment of broadcasting. The course moves from the historical perspective to current applications of Federal Law and FCC Rules and Regulations.
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COMM 380 - Media Law and Regulation
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COMM 381: Advertising for Electronic Media
3.00 Credits
Gannon University
A study of skills and theory of Radio and Television advertising salesmanship. Includes discussion of ratings, rate structures, advertising packages, station promotions and role play in sales techniques.
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COMM 381 - Advertising for Electronic Media
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