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  • ACCT 422: Financial Auditing

    3.00 Credits
    Gannon University

    3 credits, Spring An introduction to the theory and practice of auditing, duties and responsibilities of the auditor and standards, procedures, internal control and management services performed by public accountants. Prerequisites: Senior status, ACCT 310 Intermediate Financial Accounting II, ACCT 350 Accounting Information Systems, and BCOR 221 Business Statistics
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  • ACCT 431: Advanced Taxes

    3.00 Credits
    Gannon University

    3 credits, Spring Taxation of corporations, partnerships, S corporations, estates and trusts, and tax accounting issues. Additional coverage includes an examination of the sources of tax laws and related tax research and planning. This course involves a service learning component in which students participate in the Internal Revenue Service's Volunteer Income Tax Assistance (VITA) program and prepare individual tax returns at a local community center. This component is required and may, at the option of the student, be used for one credit under ACCT 375 Organizational Internship. Prerequisite: ACCT 331 Income Taxes
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  • ACCT 490: Special Topics

    1.00 - 3.00 Credits
    Gannon University

    1-3 credits Prerequisite: ACCT 310
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  • ADVC 101: Introduction to Integrated Marketing Communications

    3.00 Credits
    Gannon University

    3 credits Students will be introduced to the concept of integrated marketing communications (IMC), where the promotional elements of marketing are incorporated into a multidisciplinary approach. An overview of each of the promotional mix elements - general advertising, public relations, direct marketing (including Internet marketing) and sales promotion - is presented along with the concept of integration of all the elements for successful promotional management. Marketers in business today need to be proactive while having an understanding of all stakeholders, technologies and communication opportunities involved. IMC addresses these issues while this course provides the rudimentary knowledge to prepare students for future study and experiences in a specialized area.
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  • ADVC 350: Introduction to Sales Promotion and Direct Marketing

    3.00 Credits
    Gannon University

    3 credits This is an intermediate level course for Advertising Communications majors, minors and others interested in the promotional mix elements of sales promotion and direct marketing. The course will incorporate an introduction of each and examples of uses in the industry, along with student application projects. The course will explore the fundamentals of sales promotions and direct marketing activities, how they are used in the industry, why they are used, and how they are integrated with other promotional mix elements. Terminology and procedures will be introduced and incorporated in the presentation of the materials. 3 credits
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  • ADVC 372: Principles of Public Relations

    3.00 Credits
    Gannon University

    3 credits This is an introductory level course on the topic of public relations, a component of the promotional mix elements. Strategies and communication tools will be introduced and studied as they relate to an organization's efforts to communicate with and position itself with its internal and external publics.
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  • ADVC 375: Advertising Communications Organizational Internship

    1.00 - 3.00 Credits
    Gannon University

    1-3 credits Selected students will be able to spend a period of time (50 hours per credit hour) working as an Intern with an organization. During this period the student will maintain a journal, will meet regularly with a faculty member, and with a supervisor to provide continuing evaluation of quality and progress of the student's work. At the conclusion of the experience the student will submit a paper and portfolio to the supervisor and faculty member and make an oral presentation. Prerequisite: Sophomore/Junior who has permission of the department and the cooperating organization.
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  • ADVC 400: Integrated Marketing Campaign Development

    3.00 Credits
    Gannon University

    3 credits This course is designed for Advertising Communications major and minor students to be taken Senior year as an opportunity to integrate their course work in the Advertising Program, along with their Communications, Business and Liberal Studies courses, and any work, co-curricular or internship experiences, into a comprehensive, original advertising/promotional plan. The completion of the required advertising/promotional plan (as a group effort) and portfolio (as an individual effort) will provide students the opportunity to express their creative communication ideas, participate in issues of ethics and morals, apply their knowledge and experience in active listening, apply their knowledge of research, apply their knowledge of the business and promotional industries, apply and develop their analytical thinking abilities, and assist in helping them to determine how their proposed campaign will influence not only their target audience but the world around them.
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  • ARCH 201: Archaeology and History of the Ancient Near East

    3.00 Credits
    Gannon University

    This course will offer a basic survey of the archaeological culture and history of the ancient Near East, including the Biblical Lands of Israel and Transjordan and contemporary societies in neighboring Mesopotamia and Egypt. The purpose of this particular course is specifically to introduce the student to a broad sweep of civilizations, peoples, and ancient lifeways, dating primarily to the Bronze and Iron Ages (4th - 1st millennia BCE roughly). 3 credits
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  • ARCH 202: Archaeology Methods and Lab

    3.00 Credits
    Gannon University

    This course will offer a basic introduction to the theoretical and scientific aspects of archaeology. Archaeology relies on a body of theories and methods for reading human prehistory from the incomplete record left by past cultures; likewise in the historical era, this body of theories and methods serves to provide a comprehensive view of ancient lifeways, by including artifactual analysis. Topics include techniques of excavation and artifact analysis and classification of materials, e.g., ceramics, objects, lithics, faunal and floral analysis, among others. The course is divided between lecture and laboratory sessions in which students analyze archaeological data. 3 credits
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