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  • BUSA 531: Marketing and Public Relations for Nonprofit Organizations

    3.00 Credits
    Eastern University

    This course focuses on marketing and its concomitant relationship to fundraising, making the services of the nonprofit organization known to its intended constituency, making the purpose or mission know to the greater community, and how to use both paid and free media as tools in these endeavors. It is designed to introduce current and future leaders of non-profit organizations to various means of acquiring resources through the process of marketing and its linkage to philanthropy and fundraising. Familiarity will be gained with such marketing concepts as the exchange relationship, fundamentals of buyer motivation, consumer theory, market segmentation, asking, messaging, branding, and the marketing mix and its components. This course provides tools and guidelines on how to prepare marketing plans and proposals.
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  • BUSA 533: Marketing a Socially Responsible Brand

    3.00 Credits
    Eastern University

    This course presents an entrepreneurial approach to increasing brand equity by way of its compelling vision of a better world. Students will learn how to create penetrating narratives that expand brand awareness through ongoing engagement with customers, employees, suppliers, investors, and other internal and external stakeholders. They will draw on strategic marketing principles, business communication practices and digital technologies to formulate a multi-channel marketing campaign for acquiring customers and engaging consumers on the basis of an authentic and transparent value proposition.
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  • BUSA 538: Product Design

    3.00 Credits
    Eastern University

    Develop the skills to move an idea to being a viable product by learning the best practices of product development. Students learn tools and concepts such as defining consumer needs, design thinking, and prototyping. Students are given the opportunity to design and conceptually launch a product during the course.
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  • BUSA 541: Human Resources Management of Nonprofit Organizations

    3.00 Credits
    Eastern University

    Human Resource Management for Nonprofit Organizations provides an understanding of how various management concepts can be applied to both paid and volunteer staff, and the hands-on activities involved in managing human resource departments with an emphasis on motivation, leadership, conflict resolution, and change management. The functional activities include recruitment and selection, compensation and benefits, and performance. It will integrate human resource issues (for both regular and volunteer staff) within the strategic and operational planning of the organization, ensuring the congruence of human resource systems within the non-profit organization.
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  • BUSA 542: Strategic Marketing

    3.00 Credits
    Eastern University

    This course provides an overview of major marketing concepts that impact managers and organizations. Students will gain knowledge of the marketing process and its essential functions with an emphasis on the transcending influence of emerging technology. They will practice the critical consumption of market analytics and its part in informing marketing strategies. They will evaluate traditional models of distribution as well as the role of digital marketing strategies to promote ideas, goods and services in a global information economy.
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  • BUSA 545: Social Entrepreneurship

    3.00 Credits
    Eastern University

    In this capstone course, students will apply their knowledge of the fundamental areas of business to develop a comprehensive business plan which focuses on developing social, economic, and financial capital. Students will gain a fundamental understanding of stakeholder strategy in diverse cultural environments, and will explore the application of social entrepreneurship and social enterprise development as it relates to economic development in urban and in rural areas in the US and around the world.
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  • BUSA 545A: Social Entrepreneurship

    1.00 Credits
    Eastern University

    In this capstone course, students will apply their knowledge of the fundamental areas of business to develop a comprehensive business plan which focuses on developing social, economic, and financial capital. Students will gain a fundamental understanding of stakeholder strategy in diverse cultural environments, and will explore the application of social entrepreneurship and social enterprise development as it relates to economic development in urban and in rural areas in the US and around the world.
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  • BUSA 545B: Social Entrepreneurship

    2.00 Credits
    Eastern University

    In this capstone course, students will apply their knowledge of the fundamental areas of business to develop a comprehensive business plan which focuses on developing social, economic, and financial capital. Students will gain a fundamental understanding of stakeholder strategy in diverse cultural environments, and will explore the application of social entrepreneurship and social enterprise development as it relates to economic development in urban and in rural areas in the US and around the world.
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  • BUSA 550: Creating Innovative Organizations

    3.00 Credits
    Eastern University

    This course provides a roadmap and toolkit for designing organizations that advance human flourishing in and outside of enterprise. Students will be examine and construct processes that enhance organizational culture and facilitate smart, practical decision-making. Special emphasis is placed on talent development as a strategic lever for sustainable bottom line performance.
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  • BUSA 552: Evaluating Social Impact

    3.00 Credits
    Eastern University

    An in-depth look at how socially-minded organizations assess their social impact. This course explores a wide variety of evaluation techniques including qualitative methods, randomized and quasi-experiments, and change models. Students leave this course with a deep understanding of how change is measured and the skills to work in and lead organizations that are mindful of their social impact.
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