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BUSA 280: Labor-Management Relations
3.00 Credits
Eastern University
Involves an in-depth study of the relationships between labor and management in a unionized environment. The course will address the organization of unions, the collective bargaining process, and methods of dispute resolution such as mediation and arbitration. Prerequisite: Minimum grade of C in BUSA 206.
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BUSA 280 - Labor-Management Relations
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BUSA 302: Marketing Research
3.00 Credits
Eastern University
Analysis of the principal internal and external procedures used in collecting, processing and evaluating both quantitative and qualitative data. Students will also apply research design and management of information for decision-making.
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BUSA 302 - Marketing Research
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BUSA 303: Consumer Behavior
3.00 Credits
Eastern University
Course examines the relationship between buyer behavior and marketing decision making. Students will develop an awareness of various aspects of consumer motivation and behavior, including social, cultural, psychological, business and environmental influences.
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BUSA 303 - Consumer Behavior
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BUSA 305: Principles of Sales Management
3.00 Credits
Eastern University
Principles underlying the sales process and practical application of these principles to selling institutions. Emphasis on essential qualities, right mental attitudes and necessary emotional control, as well as good selling skills necessary to sell self, services and products.
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BUSA 305 - Principles of Sales Management
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BUSA 306: Global Business
3.00 Credits
Eastern University
This course is designed to prepare students to understand issues related to international business practices. Students will examine various countries and regional trading blocks and their absolute and comparative advantages, some of their inherent competitive weaknesses, and the recruiting, hiring and training of local and expatriate managerial talent necessary for the organization to be successful. Other topics include an overview of some of the strategies necessary to develop long-term relationships within foreign business cultures, and the necessity that multinational organizations understand and adjust to some of the cultural differences of the countries in which they operate, while simultaneously maintaining consistency in their corporate culture and values. This course will use a combination of theory, guiding principles and best practices, simulations and personal experiences to communicate lessons in global management.
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BUSA 306 - Global Business
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BUSA 308: Entrepreneurship
3.00 Credits
Eastern University
This course is designed for the prospective small business entrepreneur as well as for persons operating small firms and wishing to improve their operations. It emphasizes pragmatism. The advantages and disadvantages of small business ownership, including franchising, will be studied. The more classic areas of basic economics, accounting, management and marketing will also be addressed in relationship to the smaller business enterprise. Prerequisites: Minimum grades of C in BUSA 206, 202, ACCT 108.
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BUSA 308 - Entrepreneurship
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BUSA 311W: Business Ethics and Leadership
3.00 Credits
Eastern University
This writing-intensive course explores contemporary ethical dilemmas facing business persons for the purpose of developing analytical skills and discernment in ethical decision making and policy formation. Following a consideration of various theories of morality, the course utilizes the case method to highlight the relationship between specific normative decisions and broader philosophical/theological issues relating to moral theory. Specific topics to be discussed include corporate social responsibility, governmental regulation of the private sector, the use of cost-benefit analysis in policy formation, consumer protection, ethical issues in personnel management, discrimination, whistle-blowing, hostile corporate takeovers, ethical issues in advertising, and socially responsible investing. Special attention will be devoted to ways in which the Christian faith informs the motivation and structure of ethical decisions.
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BUSA 311W - Business Ethics and Leadership
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BUSA 321: Operations Management
3.00 Credits
Eastern University
Survey of the functions and problems of service and production operations. Course includes analysis of the problems and practice of production systems design, production planning and scheduling, materials planning and procurement, capacity and quality control.
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BUSA 321 - Operations Management
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BUSA 330: Special Topics
1.00 Credits
Eastern University
Special Topics
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BUSA 330 - Special Topics
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BUSA 330H: Unions: Faith & Justice in the Workplace
3.00 Credits
Eastern University
Unions: Faith & Justice in the Workplace
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BUSA 330H - Unions: Faith & Justice in the Workplace
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