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Course Criteria
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3.00 Credits
No course description available.
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3.00 Credits
This course explores rhetorical and experimental studies of persuasion. It introduces the student to research in the field and critically examines some of the techniques developed in "selling" products, politics, and culture. It also examines the ethical considerations relevant to these techniques.
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3.00 Credits
This course explores rhetorical and experimental studies of persuasion. It introduces the student to research in the field and critically examines some of the techniques developed in "selling" products, politics, and culture. It also examines the ethical considerations relevant to these techniques.
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3.00 Credits
Introduction to broadcast teaches students the basics of shooting, editing, and writing scripts to produce television news features based on events and topics students cover in the Pittsburgh area. Instruction includes basic reporting techniques, writing for broadcast, voice training, operating the camera and digital ediitng. Recommended to take concurrent with or subsequent to COM251. Additional Fee(s): Course Computing Fee.
Corequisite:
COM151
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3.00 Credits
This course introduces the concepts of visual perception. Theories on the 'way we see', how information is interpreted through light and how it includes physiology and cognitive perception. This course also explores the relevance of symbols and archetypes in broadening ones perceptual skills. The aim of this course is broaden and deepen student's visual and verbal skills in critical thinking, the creative process and problem solving.
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3.00 Credits
This course introduces students to computer tools that manipulate and enhance digital images. Students learn the skills to enhance varied input in order to create high-quality digital output utilizing Photoshop the industry standard for digital image manipulation. Emphasis is placed on the fundamentals of the interface, understanding resolution, drawing and painting, masking, layering/compositing, color correction and retouching. Cross-listed as ART 247. Additional Fee(s): Applied laboratory fee.
Prerequisite:
COM141
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3.00 Credits
No course description available.
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3.00 Credits
This production based course introduces students to reporting, structuring and writing print news stories. Students are assigned to cover weekly events and topics in the Pittsburgh area, thus gaining a sense of how news judgment and media ethics are applied to actual reporting assignments.
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3.00 Credits
No course description available.
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3.00 Credits
Students learn the theories, processes, and techniques involved in planning and implementing programs designed to influence public opinion and behavior through socially responsible performance and mutually satisfactory communication. The course emphasizes research, design, production, and writing public relations media, including news releases, features, pamphlets, brochures, financial statements, management reports, scripts, scenarios, and publicity. Students will analyze case histories presented by professional practitioners; appraise success and failure factors; and explore new concepts and developing trends.
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