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Course Criteria
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3.00 Credits
This course explores basic concepts of communication networks (e.g., the Internet), hardware, software, databases, and systems. Students apply information systems to decision making, communication, collaboration and coordination in the operations of contemporary organizations. Students gain skills in word processing, presentation software, data visualization, spreadsheets, and relational databases.
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3.00 Credits
This course provides an introduction to the sport management industry. Students will examine sport industry segments, professions and skills needed to meet the challenges of today's business of sport. Critical analysis of women in sport will be a core component of this course as we examine such topics as professional sport, intercollegiate athletics, community sport, finance and economics in sport, sport marketing and event management.
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3.00 Credits
No course description available.
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3.00 Credits
No course description available.
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3.00 Credits
This course teaches students to understand, explain, and improve human behavior in organizations. Most organizations focus efforts on improving job performance and organizational commitment. The purpose of this course is to provide a theoretical foundation and realistic understanding of how human behavior influences the effectiveness of the modern corporation.
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3.00 Credits
Organizational behavior is a field of study that seeks to understand, explain, and improve human behavior in organizations. Most organizations focus their efforts on improving job performance and organizational commitment. The purpose of this course is to provide a theoretical foundation and realistic understanding of how human behavior influences the effectiveness of the modern corporation.
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3.00 Credits
This course provides the background on the relationships among multinational corporations, international financial markets, and government agencies. Multinational corporations' strategic formulations of product policy research and development, production, and supply systems, as well as financing of international operations, are examined. This course fulfills a global general education mission requirement.
Prerequisite:
BUS105
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3.00 Credits
This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.
Prerequisite:
BUS105
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3.00 Credits
This course introduces students to the basic concepts of marketing strategy and management. Basic marketing concepts such as strategic segmentation, targeting, positioning, product design, pricing, promotions and distribution are covered. Environmental sustainability is analyzed from the consumer perspective.
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3.00 Credits
The course reviews and evaluates the major theories of consumer behavior from the economics, behavioral sciences, and marketing literatures. The use of consumer research data for marketing decisions is emphasized. Topics include market segmentation, theories of brand choice, family decision making, life cycle theories, and the diffusion of innovations.
Prerequisite:
BUS243
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