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Course Criteria
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3.00 Credits
(Same as ENT 4931.) Today's business environment requires imaginative leadership to deal with the turbulent global marketplace. Top executives from leading multinational corporations present a general overview and discuss the corporate culture of their organizations, outline the competitive climate in their industries, and share their views of the ingredients needed to survive in today's rapidly changing economic environments.
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3.00 Credits
Today's business environment requires imaginative leadership to deal with the turbulent global marketplace. Top executives from leading multinational corporations present a general overview and discuss the corporate culture of their organizations, outline the competitive climate in their industries, and share their views of what ingredients are needed to survive in today's fast-changing economic environments.
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0.00 Credits
An individualized research paper. Each student selects a topic, reviews the academic literature, and writes a well-written paper to demonstrate a depth of understanding about the chosen topic. Senior research paper is required for graduation. Students work one-on-one with faculty members in their respective disciplines who serve as mentors.
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1.00 Credits
This course is designed to provide the student with: -an overview of the EMBA program -and introduction to the cohort -individual and group feedback on their management style, emotional intelligence, effectiveness and decision making.
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0.00 - 3.00 Credits
Interdisciplinary course (economics, organizational behavior, psychology) examining how decisions are made in organizations and how decision outcomes might be improved
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3.00 Credits
Students learn applied decision making based on the theoretical issues raised in Decision Making in Organizations I. Course uses the case method of instruction to study a series of Harvard business cases appropriate for accounting students. Emphasis on communication skills.
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0.00 - 3.00 Credits
Evaluates from the management point of view marketing as a system for satisfying human wants and a catalyst of business activity. Deals with the subject at all levels from the producer to consumer and emphasizes the planning required for the efficient use of marketing tools in the development and expansion of markets.
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3.00 Credits
Provides a comprehensive review of the major aspects and concepts of marketing. Honors students examine a mix of theory and actual business applications of the theory. Application of the theory is demonstrated through interactive class participation, cases, readings from the contemporary press, review of the academic literature, and projects. Enrollment is limited to15 students.
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3.00 Credits
(Same as ENT 2210.) Direct marketing allows the seller to measure the impact of promotional activity. The course incorporates important and crucial inputs from the Direct Marketing Association (DMA). It also examines the use of catalogs, mail order, mailing-list selection, TV, radio, print, the Internet, and telemarketing. Emphasis is placed on management's utilization of direct marketing strategy and implementation.
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3.00 Credits
(Same as ENT/INF 2255.) The tremendous growth of online business activity has made buyers more aware of their choices and vendors conscious of the need to be ?connected? to their customers. The course reviews the practical applications of e-commerce in the market-place today, including both customer-to-business and business-to-business interactions. Associated business models, security and firewalls protocols (authentication, encryption, SSL, X.509, LDAP), electronic payment protocols (SET, e-cash), collaboration/online catalogs, and the required network infrastructure (TCP/IP).
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