|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
0.00 - 3.00 Credits
No course description available.
-
0.00 - 3.00 Credits
No course description available.
-
3.00 Credits
(Same as MAR 2210.) Selling directly to the consumer or business entity. Examines various aspects of direct marketing such as the use of catalogs, mail order, mailing-list selection, TV, radio, print, and telemarketing. Focuses on the management utilization of direct marketing strategy and implementation.
-
3.00 Credits
(Same as INF 2250.) Programming techniques for creating dynamic database-driven Web sites. Topics include client side programming with JavaScript and server side programming with server side languages such as ASP.Net and PHP. Course presumes students already have a working knowledge of HTML.
-
3.00 Credits
(Same as INF 2251.) Building on material covered in Internet for Business I, this course gives students a more complete understanding of the strategic implications that the Internet has for business in the new Millennium. Covers advanced HTML, techniques for improving web site design and effectiveness, sophisticated web development tools, maximizing the benefits of internal and external search engines, customer-integrated transaction-processing systems, domains and the hosting of web pages, intranets and extranets, on-line databases; an object-oriented approach to design; and the convergence of emerging technologies for use on the Internet.
-
3.00 Credits
(Same as INF/MAR 2255.) The tremendous growth of online business activity has made buyers more aware of their choices and vendors conscious of the need to be ?connected? to their customers. The course reviews the practical applications of e-commerce in the marketplace today, including both customer-to-business and business-to-business interactions. Associated business models, security and firewalls protocols (authentication, encryption, SSL, X.509, LDAP), electronic payment protocols (SET, e-cash), collaboration/online catalogs, and the required network infrastructure (TCP/IP).
-
3.00 Credits
No course description available.
-
3.00 Credits
(Same as MAR 2410.) Examines the importance of building an effective sales function within the organization. Often disguised or dressed up with words like ?relationship manager,? ?account executive,? etc., the function is the center of most companies? revenue-generating ability. Key management issues such as selection, training, motivation, compensation, and evaluation of the sales process are studied. Both profit and non-profit organizations develop sales campaigns, outline territories and/or account responsibilities, and measure selling effectiveness.
-
3.00 Credits
(Same as MAR 2415.) Focuses on starting, developing, and growing a retailing organization from both an entrepreneurial and professional managerial perspective. Students study the changing dynamics of retailing, demographic trends, the importance of retailing within the distribution network, the challenges faced by the growth of technology, the growth of global strategic alliances among retailers, and the regulatory environment that affects retail business.
-
3.00 Credits
(Same as FIN 2508.) How entrepreneurs secure financing for their business ventures: sources of funding such as investors, venture capital, SBA loans, asset-based financing, lines of credit. Creation of business plans and loan proposals, development of cash flow projections, and the evaluation of loan requests by lender/investors.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|