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Course Criteria
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3.00 Credits
A select number of students who meet specific standards will be given the special opportunity to intern at industry-related companies and organizations. Students will adhere to strict guidelines completing their internship in a professional environment. Students will gain valuable knowledge and typically improve their technical skills. Prerequisite(s): Completion of 60 credits with a GPA of 3.0 in the Visual Communications curriculum, and Department approval required (3,0) 3 credits
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3.00 Credits
This course applies the principles of graphic design, typography and three-dimensional design to the specialized area of package design. Students may design labels, boxes, containers, and other types of consumer packaging materials, in addition to point-of-purchase displays. Factors influencing the designs will include manufacturing, printing, digital technology, consumer appeal and tampering and labeling regulations. Prerequisite(s): VIS 112, VIS 122, VIS 210 (2,2) 3 credits
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2.00 Credits
A basic course in hand-executed printmaking techniques, applicable to both fine art and commercial art. Techniques may include wood and linocuts, direct lithography, seriography, drypoint and etching. The creative process, as well as platemaking and printing will be stressed. Prerequisite(s): VIS 120 (1,3) 2 credits
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3.00 Credits
Foundations of Illustration is a course which teaches the multiple stages of the creative process of picture making. Study will explore research of conceptual ideas to effectively precede the execution of a successful illustration. The formal issues of color, light, structure, space and composition are emphasized. Developing an illustration will entail the conceptual thought process to the visual execution of the idea. Preliminary drawings, reference material and photographic sources are combined to assist the student in creating illustrated work. Prerequisite(s): VIS 214, VIS 252, or Department approval (2,2) 3 credits
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2.00 Credits
This special elective, available to individually selected students, offers an additional education/work combination that provides valuable professional experience within the art field. This is a unique opportunity to gain knowledge that may not otherwise be attainable within a traditional educational setting. Prerequisite(s): VIS 253 and Department approval (2,0) 2 credits
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3.00 Credits
An exploration of electronic illustration and digital imaging techniques. Students will apply techniques of traditional art media, color principles, graphic design and typography while using electronic media. In addition to exploring new imaging techniques, issues such as copyright considerations, software integration, and output options, will be explored. Prerequisite(s): VIS 210 (2,2) 3 credits
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3.00 Credits
The goal of the course will be to explore the skills and responsibilities demanded for a position as Art Director or Creative Director as it pertains to working in advertising or editorial design. Students will explore different approaches to creative problem solving combining words and images resulting in strong conceptual work. Students will complete their designs to a finish geared toward a client presentation, and make critical decisions along the way on how the work would ultimately be produced. Prerequisite(s): VIS 222 (2,2) 3 credits
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3.00 Credits
This course will offer students the opportunity to refine their skills in typographic design and application using digital technology. Class discussions, projects, and critiques will concentrate on the crucial role of typography and the relationship of type and images in contemporary graphic design. Students will learn advanced techniques and refine their typographic design skills. Prerequisite(s): VIS122, VIS220, Pre/Co-Requisite: VIS230 (2,2) 3 credits
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3.00 Credits
This course covers the theory and application of the processes and techniques in preparing art for reproduction. Working with conventional and digital techniques, students will learn how to follow a production workflow including pre-press, on-press, and post-press processes. A thorough understanding of the production phase will enable designers to create more effective solutions during the initial design phase. Students will learn to consult with printers and service bureaus for project-specific technical assistance and price quotes. Prerequisite(s): VIS 122, VIS 210, VIS 220, VIS 222 (3,0) 3 credits
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1.00 Credits
Presented by instructors and guest lecturers in a seminar format that will integrate a series of relevant topics and issues that students will encounter in their career. The objective of this course is to provide varied perspectives and insights to supplement the learning experiences the students have encountered throughout the curriculum. (1,0) 1 credit
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