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Course Criteria
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1.00 Credits
Presented by instructors and guest lecturers in a seminar format that will integrate a series of topics and contemporary issues pertaining to creativity. The objective of this course is to further develop each artist's ability to conceptualize and creatively apply solutions to visual arts projects. (1,0) 1 credit
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3.00 Credits
This course builds upon and further investigates many of the issues introduced in Drawing I. The class will expand on the concepts of perspective and structural drawing. In addition to working in graphite and charcoal, students will also be introduced to a variety of new wet and dry drawing mediums including colored chalks, oil pastels, ink wash and watercolor. Prerequisite(s) VIS 110. (2,2) 3 credits
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3.00 Credits
This course is an introduction to typography and the study of letterforms. Students will be introduced to the history of typography, and will study major typographers and typefaces. Class discussions, projects, critiques and lectures will focus on typographic terminology and vocabulary. The fundamental knowledge of working with type as one of the most essential elements of design will be emphasized. (2 lecture, 2 lab) 3 credits
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3.00 Credits
An introduction to the principles of black & white photography. This course will include the use of the camera, film processing and photographic printing. Some of the basic technical aspects of photography will be covered, although the primary emphasis of this course is design and composition. Students must supply their own 35mm SLR camera, film and photographic paper. Prerequisite(s): VIS 112 and/or Department approval (2,2) 3 credits
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3.00 Credits
An introduction to the fundamental concepts of design as applied to the communication of information. The primary objective of this course is to develop the students_ perceptual and technical skills. Class discussions and hands-on projects will stress the effective use of typography, images, and page layout principles to achieve a balance between the design and readability of documents. (3,0) 3 credits
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2.00 - 3.00 Credits
An introduction to computer operation on both the Macintosh and Windows computer platforms. This course is intended to give students an understanding of fundamental use of computers and cross-platform issues, especially as they pertain to the Internet. File management, scanning, fonts, communications, application software and web browsers will be some of the topics covered. (2,2) 3 credits
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3.00 Credits
This course will combine basic advertising principles with practical media application. This course shall introduce students to the business of advertising in a contemporary global environment. The course will explore concepts of advertising, including elements of media selection and copywriting within the parameters of internal budgets, management and the application of actual advertising creation. In addition, students will create advertising, integrating the roles of the creative director and marketing manager. Note: Students completing this course may not receive credit for BUS 188 (3,0) 3 credits
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3.00 Credits
A survey of the history of graphic design from the Graphic Renaissance to the Digital Age. Special attention will be paid to how this history both reflects and influences our society and culture. Lectures, slides and texts will be used in the exploration of each of the following periods: Graphic Renaissance, the Industrial Revolution, Mid-Century Modern, Late- Modernism, Post-Modernism, and the Digital Age. (3,0) 3 credits
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3.00 Credits
An introduction to the concepts and techniques of digital media that serves as an essential foundation for all subsequent courses in computer graphics. Students will gain an understanding of how this evolving technology applies to the visual communications industry. Class discussions and demonstrations will cover a broad-range of topics, including graphic design, typography, advertising, web design, digital imaging and illustration. Prerequisite(s): VIS 122 (3,0) 3 credits
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3.00 Credits
An opportunity to explore advanced problems in advertising and editorial layout design. Emphasis is placed on developing professional rendering techniques in the indication of type and illustrative elements used in the design of rough and finished comprehensive layouts. The latest techniques for designing with typographic and graphic elements, and the discussion of production techniques will be covered. Prerequisite(s)/Corequisite: VIS 122 (2,2) 3 credits
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