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Course Criteria
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3.00 Credits
Course description unavailable
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3.00 Credits
No course description available.
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3.00 Credits
Advanced application of financial management techniques. An integration of financial concepts through the use of case studies to simulate the actual business situations and problems. An emphasis on short-term financial management is given to topics including cash budgeting concepts, cash flow management methods, working capital analysis, credit and inventory management, and innovative instrument and strategies. Other topics include capital budgeting analysis, debt and dividend policy, leasing alternatives, mergers and acquisition, corporate reorganization and liquidation, as well as international financial aspects. Prerequisite: BUS 301
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3.00 Credits
An in-depth study of the concepts that help marketers understand why organizational buyers and ultimate consumers behave as they do in the marketplace. Topics include: motivation theory, learning theory, perception, attitude theory and the application of these theories in the development of strategies for advertising, sales promotion, customer service, as well as product development and distribution practices. Prerequisites: BUS 353; PSY 110 or SOC 111 or equivalent.
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3.00 Credits
The course discusses the allocation, distribution and stabilization aspects of government budget policy, including critical analysis of topics of taxation, expenditures, and inter-government relations. Prerequisite: ECO 105, 352
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3.00 Credits
Current issues such as federal debt, welfare system, Third World debt, tax reform, mergers and international trade are analyzed from an economic welfare point of view. Prerequisite: ECO 352 or permission of instructor.
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3.00 Credits
Behavioral approach to selling products and/or services and building long-term customer relationships. Discussion of psychological and social factors necessary for effective communication that focuses first on the development and implementation of the sales process itself, and then moves on to the management of the modern professional sales force. Topics include: sales force recruitment, selection, placement, training, compensation, motivation, and evaluation; establishing sales territories and assigning salespeople; and coordinatin the personal selling effort with the overall marketing program. Prerequisite: BUS 353
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3.00 Credits
This course examines the types of decisions advertising and promotion managers must make with a focus on the process of developing an advertising or promotion plan from a strategic point of view. Emphasis is placed on the need for background research and the "why" behind the strategy, as opposed to the "how" of creating advertising messages. Students create a promotional campaign including media selection and scheduling issues for their portfolio. Prerequisites: BUS 353, 370
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3.00 Credits
An examination of the dynamics involved in intra-organizational marketing of products, services and ideas. Marketing planning and strategy, the organizational buying and selling process and internal and external factors that influence these processes are studied in detail. Additional advanced topics include negotiation, relationship development, quality management and international organization marketing. Prerequisite: BUS 353.
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3.00 - 4.00 Credits
Course description unavailable
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