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Course Criteria
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3.00 - 6.00 Credits
No course description available.
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3.00 Credits
No course description available.
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3.00 Credits
No course description available.
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3.00 Credits
A study and application of the entire marketing process at the graduate level. The course stresses corporate decision making in marketing via use of extensive case analysis. Topics include: marketing strategy planning and implementation in international business, the service sector, as well as in not-for-profit organizations. Other subjects include product management, pricing and promotional programs, distribution systems and the integration of these for effective marketing management.
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3.00 Credits
The most important responsibility of a marketing manager is to make decisions. A primary characteristic of marketing problems is that they vary considerably. Because of the nature of these problems, it is not possible to come up with a solution thatwill work in every situation. Instead, this course focuses on tools and techniques to aid in decision making. The course explores the basis of scientific investigation to help solve marketing problems including problem formulation, project planning and design, search for information, sampling, questionnaire design, analysis, interpretation and reporting. In doing so, it investigates the various tools and analytical techniques at the disposal of the marketing manager. As such, the course is veryuseful for managers in the corporate world. Prerequisite: MBA 635.
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3.00 Credits
In an era characterized by intense global competition, formation of trading blocks, rapidly changing technology, consumer needs and demographic shifts, the importance of strategic marketing is paramount if a company is to survive, let alone prosper.This course is designed to help expand the student's understanding of strategic marketing. As a marketing capstone course, this class provides an opportunity to draw from concepts, theories and principles learned in MBA 636 Marketing Decision-Makingand other business courses and helps the student to apply them to the development of a comprehensive marketing plan. As such, this course focuses on the formulation of marketing strategies necessary for business to survive in today's highly competitive marketplace. Prerequisites: MBA 635 and MBA 636.
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3.00 Credits
A study of the problems of business financial managers for making financial decisions, the effect of these decisions and the process of selecting the most appropriate alternatives for the specific situation at hand. Topics include: budgeting of fundsand analysis of financial requirements; formulations of debt policy; decisions for optimum capital structure; determination of an influences on the cost of capital; capital budgeting techniques; and risk leverage and break-even analysis. Students will use spreadsheet packages. Prerequisites: MBA 511, or equivalent, and competency in spreadsheet software.
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3.00 Credits
This course is divided into three main topic areas: A description of institutional investors and their customers; risk management of investment portfolios; and the evaluation of derivative securities. Computer models will be used to evaluate: commonstock; bonds with and without option features; and options on futures, spot commodities and common stock. Risk management is stressed. Prerequisites: the student is required to have passed MBA 640 (or its equivalent) with a grade of B or better.
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3.00 Credits
Examination of the key requirements for starting a new business. Primary emphasis is given to developing a realistic business plan and exploring critical financing options, including conventional as well as non-traditional means of funding a new enterprise. Major topics are: identifying venture opportunities and market niches; mobilizing and organizing human and technical resources; evaluating the potential and long-term viability of a venture; analyzing sources of financing; structuring and negotiating deals and managing operations after start-up. Organizational and financial alternatives such as employee ownership are also discussed. Special attention is given throughout the course to developing a credible business plan. Prerequisites: MBA 511, 508 and 509, or equivalent, at the discretion of the instructor.
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3.00 Credits
No course description available.
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