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Course Criteria
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3.00 Credits
Modern marketing crosses borders with an ever-growing volume of industrial and consumer products that are exported, imported, or manufactured by firms located in one nation for distribution in another. This course expands the principles of marketing to include planning, pricing, distributing, and promoting of global products and those earmarked for sale in selected foreign markets. Prerequisite: MKT 201. 3 credits. Offered as needed.
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3.00 Credits
An introductory course in direct, database, and interactive marketing including direct mail, broadcast, Internet, telemarketing, catalogues, inserts, video for sales, fundraising, and image building. Students learn to generate and qualify leads and to create potential consumers. The special competencies of direct marketing are stressed, including issues of measurement and accountability, with a focus on the challenges and opportunities of Internet marketing. Prerequisite: MKT 201. 3 credits. Offered as needed.
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3.00 Credits
The course provides students with an opportunity to explore the relationship between marketing and the tourism industry. It emphasizes the collaborative efforts that exist between airlines, hotels, restaurants, and travel agents. Topics include research analysis, strategies, market segmentation, product development, packaging, services, sales, advertising, distribution, mix, etc. students work as part of a team to develop a marketing plan for a destination that follows the hospitality and travel marketing system model and includes advertising and collateral support materials. Prerequisite: MKT 201. 3 credits. Offered as needed. {Pending Approval}
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3.00 Credits
Provides a comprehensive understanding of electronic commerce as marketing and general management disciplines. Business-tobusiness and business-to-consumer e-commerce applications are reviewed with specific focus on marketing, advertising, retailing, market research, and service industries. Numerous examples from large corporations and small businesses make the concepts come alive by demonstrating the capabilities, cost and cost justification, and innovative business initiatives made possible by e-commerce. Prerequisite: MKT 201. 3 credits. Offered as needed.
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3.00 Credits
This course provides the nurse with a conceptual foundation for gerontological nursing practice within health care settings and in the community. The course content is consistent with the John A. Hartford Foundation Institute for Geriatric Nursing standards for geriatric practice.
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3.00 Credits
This course is an introduction to physical assessment with an emphasis on the review of systems that includes physical examination and history taking. 3 credits. Second summer session; evening.
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3.00 Credits
Identification and exploration of nursing and health care issues of concern with a focus on professional nursing in the 21st century. Contemporary practice issues are discussed within the context of the nurse as a provider and manager of care. Students examine the major concepts used to create the course of study for baccalaureate education and investigate their relevance to contemporary practice. The Pew Commission characteristics of practitioners in 2010 is addressed. 3 credits. First summer session; evening.
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3.00 Credits
This is the clinical component of NUR 324. Students spend one day per week in a learning environment that facilitates the integration and synthesis of old and new knowledge and attitudes. Prerequisite: IT 101, NUR 321, and NUR 322. Co-requisite: NUR 324. 4 credits. Fall semester; day.
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3.00 Credits
This course is designed to help the AD or diploma nurse build on previously acquired knowledge to develop a more conceptual approach to the practice of nursing. The course expands the knowledge base of the R.N. by presenting new material. Corequisite: NUR 323. 3 credits. Fall semester; evening.
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3.00 Credits
This is the clinical component of NUR 422. Students spend one day per week in a learning environment that assists them in developing an understanding of the role that health policy plays in prevention, environmental health, and the care of special risk groups. Prerequisites: COM 203 and NUR 324. Co-requisite: NUR 422. 4 credits. Spring semester; day.
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