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Course Criteria
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3.00 Credits
Prerequisite: BUS-320 Introduction to the field of advertising and promotions management from a systematic, organizational standpoint. Focus on traditional advertising, but also on other areas of marketing communication such as direct marketing, sales promotion, interactive media, publicity/public relations, sponsorship marketing, point-of-purchase communications, and personal selling. 4 credits.
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3.00 Credits
Prerequisite: BUS-330 Integration of Lean and Six Sigma methodologies to achieve process improvement by identifying, analyzing and formulating solutions to problems. Topics include: lean thinking, six sigma quality, lean and six sigma tools, process mapping, project selection, introduction to design of experiments, and team dynamics. 4 credits.
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3.00 Credits
Prerequisite: BUS-340 Study of various investment alternatives along with the nature of the markets in which they are traded. Primary emphases on security analysis and portfolio composition as well as matching portfolios to investment objectives. 4 credits.
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3.00 Credits
Prerequisite: BUS-340 Study of international markets and the financial operations that take place in those markets. The financial aspects and operations of multinational corporations are highlighted. Topics include: exchange rate behavior and risk management, financing of international operations, and international capital budgeting. 4 credits.
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3.00 Credits
Prerequisite: ECN-111 The nature of the funds sources and asset preferences of the major financial institutions, as well as an overview of the financial markets within which they function. Point of view is that of decision makers operating within the institutions. 4 credits.
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3.00 Credits
Prerequisite: ACC-301, BUS-320, 330 and 340 Course for seniors in business administration. The process of strategic management, including industry and competitive analysis and strategy formulation, implementation and evaluation. Knowledge from the different functional areas of business is integrated and focused on the solution of complex business problems. Oral and written communication emphasized. 4 credits.
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3.00 Credits
Variable credit.
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3.00 Credits
Individualized internships approved by a designated faculty sponsor. Students develop objectives for the internship experience, read relevant literature, prepare written assignments, and submit reflective summaries of their internship activities. Course will not count as a major elective for accounting or business administration majors. Pass-fail only. Variable credit.
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0.00 Credits
Seminars presented based on current literature. Presentations include articles detailing the application of chemical principles and techniques to the natural environment. Surveys of assigned journals are presented individually; more detailed presentations are made by small groups working as teams. Topics include: coverage of recent important developments, global awareness of the application of chemistry to the natural world, experience in making scientific presentations, and encouragement of good literature reading habits. 0 credits.
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3.00 Credits
GER: NE (Humans & the Natural Environment) Introduction to the scientific method, how chemists approach the study of nature, interrelationships between theory and experiment, and the nature of scientific information. These concepts are discussed in the context of modern environmental concerns such as energy utilization, global warming, and water/air pollution. Designed specifically for non-science majors. Credit for CHM-101 cannot be granted after completion of any course in the chemistry major sequence. Helps satisfy the pre-fall 2008 general education requirement in natural sciences. 4 credits.
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