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Course Criteria
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3.00 Credits
This course offers students the opportunity to develop presentations in their field (business, public relations, education, etc.).
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3.00 Credits
An introductory analysis of problems, criticisms, and structure of mass media in the United States. Emphasis will be placed on the nature, impact, consequences, and roles of print media, broadcasting, motion pictures, advertising, and auxiliary media. ( Also listed as BC 253.)
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3.00 Credits
A micro analysis of communication in organizations, this course material focuses on interviewing skills, office communication media and choice-making, and sensitivity to evolving standards of “appropriate” behavior in the workplace. A variety of communication contexts are examined, including: interviews; written, electronic, and oral correspondence; and meetings, lunches and parties. Intercultural theories and practice will receive special attention, and be explored in depth. One business presentation is required
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3.00 Credits
This course is designed to introduce the interrelationship of communication and free speech. The course will provide the opportunities to understand ethical communication in various contexts, assess weaknesses and strengths as an ethical communicator, and apply theories of communication ethics to the major course of study.
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3.00 Credits
The design and implementation of a Web site is primarily a communication activity. An individual or organization has a message to send to an intended audience. The course will focus on the Web site pre-design activities of audience definition, objective setting, determining information achitecture, feature definition, storyboard design, plus usability and interface testing procedures.
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3.00 Credits
This course is designed to explore how we use computers (and similar devices) to communicate interpersonally, in groups and in organization. The course explores the advantages to using such technology, as well as the challenges they present, and examines how not only individual relationships form, but how communities develop and grow on the Internet as well.
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3.00 Credits
This course adapts sales and persuasion theories through practical sales exercises. Students make actual sales calls as part of class. Sales theories are then adapted to other persuasive opportunities such as selling your ideas to others in a business setting or selling yourself in a job interview. Also taught as BC 301 Broadcast Sales and Advertising. May not get credit for both BC 301 and COM 303.
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3.00 Credits
This course is designed for the study of macro analysis of communication theory and skills in the organizational context. Topics include systems theory, management and leadership theories, organizational climate and culture, internal and external communications, power, superior-subordinate relations, mediation, gender roles, and organizational socialization. As part of the course, students are required to observe and report about communication in real organizations.
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3.00 Credits
This course will introduce students to advanced rhetorical theory, explore historical uses of political communication, and examine how political communication has evolved under the influence of new media.
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3.00 Credits
The Advanced Topics course provides in-depth study of communication regarding a particular issue. Specialized topics include such areas as health-care communication, communication in teaching, free speech and censorship, communication and personality, environmental communication, semantics, family communication, and intercultural communication.
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