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Course Criteria
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3.00 Credits
An introduction to image creation and editing: Photoshop, Illustrator, and a bit of Flash. Participants learn to optimize files for the Internet, color correct and manipulate digital photographs, and work with vector graphics. Prerequisite: EN 1204.
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3.00 Credits
A workshop in basic news and feature writing techniques. Students learn methods of information gathering and interviewing for different types of news articles, including current events, meetings, speeches, human interest, and news analyses. Students also learn the style and structure of news stories and feature stories, how to write effective leads and the basics of libel law and press ethics. Students learn how to write headlines, leads, decks, and subheads for general, technical, and industrial publications. Newspaper, magazine, and online layout and design. The course includes practice in basic copyediting techniques, including editing, revising, and rewriting copy intended for a variety of audiences, publications, and media. Peer and self-editing projects and assignments. Prerequisite: EN 1024.
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3.00 Credits
Communication theory is the silent partner of all writing and media professions. It helps people to plan projects that must be communicated. At the same time, it helps people to be more astute readers of communication initiated by others. This course develops strategies for the critical understanding of communication through the study of fundamental topics in its history and theory. Students consider how conceptions of the public sphere, freedom of expression, and intercultural exchange have shaped mass media. Of particular concern is an understanding of fact, identity, and entertainment in the age of instantaneous communication. Students seek answers to the following questions: What terminology and philosophical frameworks can provide people with a deeper understanding of communication? What is mass media and what are its effects on society? What legal and ethical considerations should be brought to the study of media? How have ideas of copyright and trademark influenced media and what are the effects of global English? How have computers and the age of new media transformed (or failed to transform) communications? Prerequisite: EN 1204.
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3.00 Credits
Introduction to the field of computer documentation. Students learn systems and software documentation procedures and techniques; computer documentation tools; and the fundamentals of project management, from needs analysis to usability testing. A portion of course is devoted to the fundamentals of online documentation. A major documentation project is required. Prerequisites: EN 1204.
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3.00 Credits
This course focuses on designing, developing and testing technical information pertaining to the ergonomics of information design. Technical writers rely on a relationship between themselves and the people who use the information they disseminate. This course will teach the techniques human factors engineers take into account. Students learn to consider both the ergonomics of design as well as its cognitive implications. Prerequisite: EN 1204.
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3.00 Credits
Principles of effective scientific and technical presentations. This skills based course focuses on effective ways to convey technical information to both professional and lay audiences by asking students to prepare weekly presentations they will deliver in class. Audience analysis, research, organization of material, the selection of appropriate media, and the use of graphics are taught. Emphasis is placed on successful strategies for dealing with the presentation of numbers and other technical data. Prerequisite: EN 1204.
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3.00 Credits
Almost all businesses depend on effective marketing for their survival. And many organizations seek to increase their visibility, heighten their profile and modify public perception of what they do by mounting public relations campaigns. In this course, students are introduced to, and experiment with, producing a full range of print based marketing and public relations materials, including resumes, brochures, project proposals, newsletters and other direct mail advertising, commercial print advertisements, press releases, and story proposals for the trade press. The course examines the differing goals of marketing versus PR, explores the challenges of successfully "branding" an organization,and emphasizes the importance of strategic, targeted marketing and PR efforts. Connections are made, where appropriate, to marketing and PR writing for electronic and nonprint media. Prerequisite: EN 1204.
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3.00 Credits
Copy editors play a crucial role in any media organization that conveys information through text. Beginning with an overview of the editorial process, this course addresses the many skills that copy editors must master to produce clean, readable, internally consistent copy. Topics covered include using references, imposing editorial style, marking up manuscripts, organizing text, handling proper names and specialized terms, crediting sources, checking facts, and resolving conflicts between an author's voice and that of the editor or publication. Specific issues of grammar, punctuation and style are dealt with in a series of presentations (three or four each week) over the course of the semester. Prerequisites: EN 1204 and TC 1014.
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3.00 Credits
The purpose of this course is to apply previously gained knowledge of design and design software to more complex design problems. Students create magazine layouts, package designs, promotional pieces, and multiple page booklets using primarily QuarkXPress and Adobe In Design, along with Adobe Illustrator and Adobe Photoshop. In-class critiques and computer exercises also play an important role in the classroom. Trips to design related exhibits complement ideas discussed in class. Prerequisites: EN 1204 and TC 2114.
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3.00 Credits
An advanced seminar for those seriously interested in web design: interactivity, usability and the quality and appropriateness of look and feel are stressed, but participating students are also expected to develop content and complete a professional quality site for the class. Prerequisites: TC 2124.
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