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  • MG 9263: Strategic Marketing Seminar

    3.00 Credits
    Polytechnic Institute of New York University

    The purpose of this course is to look at strategic issues in marketing facing firms and industries from both theoretical and empirical perspectives. The seminar looks at product design, positioning, and strategy, distribution, sales force, design of the marketing organization, competition, market structure, problems of information, signaling and pricing, corporate reputation and branding, advertising and promotion, and recent advances in product and service development. Prerequisite: doctoral standing or instructor's permission. Co-Requisite: none.
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  • MG 9273: Doctoral Seminar in Technology Adoption and Diffusion

    3.00 Credits
    Polytechnic Institute of New York University

    The objectives of this seminar are to familiarize you with the key viewpoints in the literature technology adoption and diffusion. The readings are selected to highlight the most important contributions to the literature by past and current academics. A critical analysis and review of this body of literature will set the stage for future research work in this important area of management. Prerequisite: doctoral standing or instructor's permission. Co-Requisite: none.
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  • MG 9283: Doctoral Seminar on Entrepreneurship

    3.00 Credits
    Polytechnic Institute of New York University

    The objectives of this seminar are to familiarize you with the key viewpoints in the literature on entrepreneurship. The readings are selected to highlight the most important contributions to the literature by past and current academics. A critical analysis and review of this body of literature will set the stage for future research work in this important area of management. Prerequisite: doctoral standing or instructor's permission. Co-Requisite: none.
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  • MG 9293: Seminar on Content Innovation

    3.00 Credits
    Polytechnic Institute of New York University

    Because of the development of the Internet, which has provided a robust technology platform on which content can be created, the notion of what comprises content has been expanded to include not only one-dimensional content, e.g. print newspapers, books, and music recordings which have been the core output of traditional media companies but also multi-dimensional, non-linear content which can reside in physical, digital, or hybrid (physical and digital) spaces. The popularization and proliferation of this new type of content has had a profound impact on the development of the creative industries, e.g., publishing, newspapers, video games, fashion, and music and thus presents significant challenges to managers in these industries. This seminar will explore the evolution of content innovation and focus on several major issues including the restructuring of the creative industries and related managerial challenges that have resulted because of developments in content innovation; the impact of the restructuring of creative industries on the development of urban centers of creativity and technoculture such as Silicon Alley in New York City, and Hollywood, California; the role of technology companies particularly hybrid telecommunications/ content companies, and how they intersect with the creative industries and influence content innovation; the media and its symbiotic relationship with politics. Prerequisite: doctoral standing or instructor's permission. Co-Requisite: none.
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  • MG 9303: Advanced Topics-Organizational Behavior and Organizational Theory

    3.00 Credits
    Polytechnic Institute of New York University

    The goal of the course is to familiarize students with a broad range of theoretical perspectives in contemporary organization theory and organizational behavior. The course spans levels of analysis. It adopts mostly a practice perspective and focuses on meso-levels of analysis (inter-group collaboration and competition) and micro-levels of interpersonal and social psychological processes within organizations. Prerequisite: doctoral standing or instructor's permission. Co-Requisite: none.
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  • MG 9313: Introduction to Behavioral Sciences

    3.00 Credits
    Polytechnic Institute of New York University

    This is an interdisciplinary seminar for doctoral students only. The seminar focuses on behavioral sciences, i.e. on the areas of inquiry that relate to the human condition or human behavior. This definition encompasses a wide variety of disciplines from the social sciences and humanities to a corner of the biological sciences. The fields of study are as diverse as comparative literature, geography, psychiatry, and mathematics (to name just a few). In our course we will focus on sociology, anthropology, history, and political science - with an emphasis on sociology. The course explores a number of topics (social order, social solidarity, conflict, social classes, status) that have generated strong interest among social scientists. The course and the final paper pay special attention to the process of developing original theoretical arguments, suitable for empirical exploration. Prerequisite: doctoral standing or instructor's permission. Co-Requisite: none.
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  • MG 9321: Special Topics

    3.00 Credits
    Polytechnic Institute of New York University

    Individualized readings on special topics. Prerequisite: doctoral standing or instructor's permission. Co-Requisite: none.
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  • MG 9403: Business Research Methods

    3.00 Credits
    Polytechnic Institute of New York University

    This course serves as an introduction to theory and techniques of research methods in business. The course includes an introduction to philosophy of science and to the principles of investigation in the social sciences. Students learn to design a study, sample, and choose a research design. Also discussed are basic data preparation, measurement and analysis procedures, focusing on univariate and multivariate statistics. Prerequisite: doctoral standing or instructor's permission. Co- Requisite: none.
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  • MG 9413: Quantitative Methods Seminar I

    3.00 Credits
    Polytechnic Institute of New York University

    An introductory PhD-level course in quantitative analysis. Topics include specification, estimation, and inference in the context of models that start with the standard linear regression framework. After reviewing the classical linear model, the asymptotic distribution theory necessary for analysis of generalized linear and nonlinear models is developed. The course then analyzes estimation methods such as instrumental variables, maximum likelihood, generalized method of moments (GMM), and others. Inference techniques used in the linear regression framework (such as t and F tests) is extended to Wald, Lagrange multiplier, likelihood ratio, and other tests. Finally, the linear regression framework is extended to models for panel data, multiple equation models, and models for discrete choice. Prerequisite: doctoral standing or instructor's permission. Co-Requisite: none.
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  • MG 9423: Quantitative Methods Seminar II

    3.00 Credits
    Polytechnic Institute of New York University

    In this seminar we attempt to gain understanding of the theories that underpin economic and quantitative analysis in business. We examine three different but interrelated academic disciplines to achieve this end: the axiomatic foundations of economics, the assumptions and methods that create the basis for game-theoretic analysis, and the deviations from the economic rationality required by these methodologies that have been identified by the behavioral decision-making literature. Prerequisite: doctoral standing or instructor's permission. Co-Requisite: none.
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