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BUS L201: Legalenvironment of Business
3.00 Credits
Indiana University-South Bend
P: Sophomore standing. Nature of basic legal concepts and trends in law. Emphasis on legal rights and duties related to the operation of business enterprises. Credit not given for both BUS-L 201 and BUS-L 203. I, II, S
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BUS L203: Commercial Law I
3.00 Credits
Indiana University-South Bend
P: Sophomore standing. Law of business organizations and their liabilities (tort, antitrust, agency, partnership, and corporation law). Designed for accounting majors and others intending also to take BUS-L 303 to attain a rather broad and detailed knowledge of commercial law. Credit not given for both BUS-L 201 and BUS-L 203. I, II
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BUS L303: Commercial Lawii
3.00 Credits
Indiana University-South Bend
P: BUS-L 203 (BUS-L 201 may be accepted with consent of department). Law of ownership, contracts, sale and financing of goods, real and personal property, commercial paper, and secured transactions. For accounting majors and others desiring a rather broad and detailed knowledge of commercial law. I, II, S
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BUS M301: Introduction to Marketing Management
3.00 Credits
Indiana University-South Bend
P: BUS-A 201, BUS-A 202, ECON-E 103, ECON-E 104, ECON-E 270. Overview of marketing for all undergraduates. Marketing planning and decision making examined from firm's point of view; marketing concept and its companywide implications; integration of marketing with other functions. Market structure and behavior and their relationship to marketing strategy. Marketing system viewed in terms of both public and private policy in a pluralistic society. I, II, S P = Prerequisite, R = Recommended, C = Concomitant I = fall semester, II = spring semester, S = summer session(s)
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BUS M303: Marketing Decision Making
3.00 Credits
Indiana University-South Bend
P: BUS-M 301 or consent of instructor. Methods of decision making for marketing management. Development and functioning of managerial systems; formal tools of decision making. Collection and analysis of marketing data, viewed in context of a management information system. Provides common analytical framework for later courses treating specialized marketing aspects. I, II, S
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BUS M401: International Marketing
3.00 Credits
Indiana University-South Bend
P: BUS-M 301. Surveys the strategic marketing planning factors facing domestic marketing managers operating in the multinational environment. Focuses on the importance of cultural dynamics and legal, political, geographic, and environmental factors. Identifies characteristics of markets in various stages of development. Contrasts domestic product, pricing, promotion, and distribution policies with those practiced by international marketers. Provides a foundation for students interested in exploring international opportunities. I, II
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BUS M405: Buyer Behavior
3.00 Credits
Indiana University-South Bend
P: BUS-Z 302, BUS-M 301, or consent of instructor. Buyer behavior relevant to marketing decisions. Logic of market segmentation, recognizing customer heterogeneity. Buyer behavior analyzed in terms of the decision-making process and models of individual and aggregate behavior. Specific attention given to consumer behavior in retail markets and to procurement behavior in industrial markets. I, II
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BUS M415: Advertisingand Promotion Management
3.00 Credits
Indiana University-South Bend
P: BUS-Z 302, BUS-M 301, or consent of instructor. Basic advertising and sales promotion concepts. The design, management, and integration of a firm's promotional strategy. Public policy aspects and the role of advertising in marketing communications in different cultures. Students must take BUS-M 415 in the fall semester to enroll in BUS-M 418 in the spring semester. I, II
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BUS M418: Advertising Strategy
3.00 Credits
Indiana University-South Bend
P: BUS-Z 302, BUS-M 415, or consent of instructor. Major managerial problems of promotion administration; advertising research, agency relationships, media concepts and strategy, appropriations and budgets, evaluation, coordination, regulation, and campaign planning. Students must take BUS-M 415 in the fall semester to enroll in BUS-M 418 in the spring semester. II
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BUS M419: Retailmanagement
3.00 Credits
Indiana University-South Bend
P: BUS-Z 302, BUS-M 301, or consent of instructor. Management in retail and wholesale institutions; parallel and comparative treatment given to basic management problems and techniques relevant to both institutions. Basic marketing management variables, location and physical facilities, inventories, purchasing, pricing, and promotion. II
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