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SPORTMGT 596: Independent Study
1.00 - 6.00 Credits
University of Massachusetts Amherst
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SPORTMGT 596 - Independent Study
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SPORTMGT 623: Sport Marketing
3.00 Credits
University of Massachusetts Amherst
Concepts of marketing applied to professional, collegiate, amateur, and corporate settings. Emphasis on strategic marketing planning, marketing communication, branding, sponsorship development and fit, and promotional strategies and activities. Mr. Gladden
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SPORTMGT 623 - Sport Marketing
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SPORTMGT 624: Sport Finance&Busins
3.00 Credits
University of Massachusetts Amherst
Analysis of the financial and economic issues related to the operation of public and private sport organizations. Exploration of specific areas of student interest through development of comprehensive business plans. Specific topics include: structure of sport industry; determinants of profitability; forms of ownership, tax-ation, financing, and economic impact studies. Mr. DeSchriver
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SPORTMGT 624 - Sport Finance&Busins
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SPORTMGT 635: Sport & The Law
3.00 Credits
University of Massachusetts Amherst
The law as it applies to amateur sport organizations. Analysis of contract law, tort law, antitrust law, labor law, criminal law, and constitutional law.
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SPORTMGT 635 - Sport & The Law
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SPORTMGT 636: Sport Org Beh & Dev
3.00 Credits
University of Massachusetts Amherst
Analysis of nature and scope of the sport enterprise; investigates organizational behavior within the management of sport organizations; explores the area of human resource management; examines contemporary social problems and the future of sport. Ms. Barr
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SPORTMGT 636 - Sport Org Beh & Dev
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SPORTMGT 661: Soc-Hstcl Fnd Mod Sp
3.00 Credits
University of Massachusetts Amherst
Critical historical analysis of sport as a social structure in the U.S. Key areas of exploration include sport as a cultural product, social relations within sport, sport management structures, and contemporary social issues. Mr. Crosset
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SPORTMGT 661 - Soc-Hstcl Fnd Mod Sp
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SPORTMGT 676: College Athletics
3.00 Credits
University of Massachusetts Amherst
Analysis of the organizational structures within college athletics, investigation of the management of college athletic departments and organizations, and discussion of the contemporary issues affecting college athletics. Ms. Barr
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SPORTMGT 676 - College Athletics
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SPORTMGT 680: Sport Mgt Policy
3.00 Credits
University of Massachusetts Amherst
Critical analysis of strategic management theory as it relates to sporting organizations. Key elements include the role of a general manager, strategy formulation, environmental analysis, and strategic implementation. Case studies and computer simulations utilized. Extensive class participation required. Mr. McDonald
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SPORTMGT 680 - Sport Mgt Policy
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SPORTMGT 688: Sport Labor Relatns
3.00 Credits
University of Massachusetts Amherst
Analysis of labor relations in professional sport. Emphasis on the laws of contracts, antitrust, agency, and labor relations. Examination of the collective bargaining process through negotiation projects. Ms. Pike Masteralexis
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SPORTMGT 688 - Sport Labor Relatns
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SPORTMGT 692A: S-Economics of Sports
3.00 Credits
University of Massachusetts Amherst
Students use economic analysis to study a wide variety of issues affecting the sport industry. Topics examined include: optimal ticket pricing strategies; the effects of free agency and collective bargaining processes on player salaries; the effects of league-wide policies such as revenue-sharing, salary caps, and luxury taxes on team financial performance and on league competitive balance, and; the impacts and rationales for government subsidization of stadiums. Both professional and college sports are examined.
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SPORTMGT 692A - S-Economics of Sports
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