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Course Criteria
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3.00 Credits
This course will revolve around how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. Modules to be discussed include ecommerce, sponsorship, social networking and online communities, streaming video, user-enhanced content, and user-generated content.
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3.00 Credits
This course is designed to provide students with a foundational "road-map" for starting a new business in the sports industry. The course will clearly and methodically outline the key issues, current thinking, problems, and solutions one will face over the course of an entrepreneurial venture or career. Upon successful completion of this course, students will have the knowledge base upon which to plan, launch, and grow an entrepreneurial venture; and/or be a contributing member of an entrepreneurial startup team.
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1.00 - 6.00 Credits
Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.
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3.00 Credits
Basic theory in finance and accounting applied to managerial control of sport organizations. Includes forms of ownership, taxation, financial analysis, feasibility studies, and economic impact studies.
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3.00 Credits
The use of economic analysis to analyze issues related to the sport industry. Topics include ticket pricing strategies, monopolization, players' labor markets, revenue-sharing, salary caps, competitive balance, and the subsidization of stadiums.
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3.00 Credits
Overview of all elements of sport event sponsorships, including rationale, benefits, proposal development, and solicitations. Key component is solicitation of sponsorships for spring event.
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6.00 Credits
Overview of all elements involved in sport event management. Key component of the course is the planning, organizing, marketing and conducting of an event during the semester. Application and interview required.
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3.00 Credits
University of Massachusetts Amherst has not provided a description for this course
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3.00 Credits
Marketing research is a fundamental component of any sport business decision. In this class we will discuss the various uses of marketing research, how to identify and utilize appropriate qualitative and quantitative research techniques, how to recognize effective and ineffective research, and how to appropriately interpret and apply the results.
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3.00 Credits
Introduction to the analysis of strategic problems and decisions facing sport managers and leaders as well as ethical and implementation issues. This course for seniors integrates academic work from both General Education and major courses and satisfies the Integrative Experience requirement for SptMgt majors. [No credit after SPORTMGT 480.]
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