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Course Criteria
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3.00 Credits
Course will address the needs of students considering starting their own business or purchasing and managing a business or franchise. Areas to be covered during the class are as follows: Idea generation ? differentiate or die; discuss the importance of ?differentiation? and why most new businesses underestimate this critical concept. Choosing the appropriate business structure: Limited Liability Company, Subchapter C Corporation, Subchapter S Corporation. Developing the business plan: gathering and preparing the proper information to attract financing. Funding your business: identifying sources of funding such as Venture Capital, Private Equity, partners, lenders. Human resources: hiring your first employee, evaluating potential sales people, choosing incentive programs. Successful marketing strategies: numerous examples of creative and effective marketing decisions propelling companies forward. Successful sales strategies: numerous examples of tactics designed to get consumers to buy. Exit strategies: selling to private firms, going public, maintaining partial ownership while remaining in management.
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1.00 Credits
University of Massachusetts Amherst has not provided a description for this course
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3.00 Credits
University of Massachusetts Amherst has not provided a description for this course
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1.00 Credits
University of Massachusetts Amherst has not provided a description for this course
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3.00 Credits
This course will lay out the strategic process to use social media in an integrated manner to give firms and individuals a competitive advantage. The social media strategy will include a discussion of: Definition of goals and measurable objectives with respect to use of social media for branding, customer service, market research, sales, building community, recruitment, and so forth; The target market you want to engage and where to find them; Based on purpose and target market, finding the right mix of channels including Facebook, LinkedIn, Twitter, Blog, YouTube, SlideShare, Wikis, Yelp, and others; Engagement of target audiences in the selected social media channels; Establishing clear guidelines about who will participate within the organization and having clear policies about how social media will be used; Measurement of social media impact and performance; A combination of marketing theory, cases, articles, guest speakers, online discussion, and hands on use of social media channels will be used. Course participants will gain a clear understanding of popularly used social media channels and use them to promote their personal/business brands during the semester to gain a real understanding of how social media can compliment their overall marketing goals and strategy.
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6.00 Credits
Contact department for description.
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3.00 Credits
Development of general theory of investment management and its application to individual and institutional investors; computer portfolio management. Prerequisite: Sch-Mgmt 640.
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3.00 Credits
Introduction to foreign money and capital markets and international financial institutions: financial planning for corporations with overseas operations; analysis of sources and uses of corporate funds abroad; criteria for choice among alternative foreign investments. Text/case approach. Prerequisite: SCH-MGMT 640.
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3.00 Credits
Introduction to deterministic models and techniques relevant to business problems. Topics include Kuhn-Tucker theory, mathematical programming, difference equations and discrete and continuous maximum principles.
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3.00 Credits
Basic concepts of supply chain management such as synchronized information, product and financial flow, channel design and configuration, supplier relationships, internal and external logistics, and inventory deployment and replenishment. Supply chain modeling for the optimization and monitoring of a supply chain, or a segment thereof, using network (mathematical programming) models.
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