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Course Criteria
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3.00 Credits
Improve your oral communication skills by practicing and delivering professional business and career-oriented presentations and talks, planned and impromptu. Through feedback, role playing, and coaching, you will learn how to engage your audience, emphasize your points with confident body language, and create persuasive and informative presentations. Designed to enhance communication skills for professional success.
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3.00 Credits
New Venture Creation explores how to identify new venture opportunities and assess their feasibility. Experiential methods of instruction will be used in teaching about business planning, connecting with customers, competitive positioning, and the basics of financial accounting. Students will work in teams to build actionable plans for their ideas. Students can choose to focus on ventures that are for-profit, non-profit, high tech, or low tech.
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2.00 Credits
This course isdesigned to prepare students for success in the following career and professional development competencies: networking, internship/job search, professional etiquette and industry research. Specific activities will include but are not limited to: resume building, interviewing skills, dressing for success, utilizing social media platforms, developing elevator pitches, building professional connections, increasing knowledge of industry and career areas and navigating career fairs. Successful completion of the course will be recognized by the receipt of the Isenberg School of Management Career & Professional Development Competencies Certificate.
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3.00 Credits
For finance majors to develop critical communication skills. Includes reports, correspondence and examination of financial issues. Emphasizes technical writing, critical thinking, visual rhetoric, and public speaking. Fulfills Junior Year Writing requirement.
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3.00 Credits
This course focuses on how organizations create messages to brand themselves, position themselves in relation to political and social policy issues that affect them, and communicate in a crisis. We will be looking analytically at the verbal and visual strategies used in corporate web sites, press statements, and other documents that corporations generate to respond to upcoming political challenges and societal trends and expectations, such as corporate social responsibility and environmental sustainability.
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3.00 Credits
For HTM majors. Emphasis on HTM career skills and abilities, including interpersonal communication and response to diversity challenges and industry trends. Fulfills Junior Year Writing requirement.
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3.00 Credits
Learn to write print and on-line marketing materials. Includes community service learning and sales presentations. Intended for Marketing majors; open to all SOM majors. Prerequisites: ENGLWRIT 112 or 113
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3.00 Credits
This course uses sport managment contexts to explore various aspects of business communiction strategy. Special emphasis on marketing and promotional writing as well as basic business writing. Fulfills Junior Year Writing requirement.
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3.00 Credits
Professional ethics is examined from multiple perspectives such as the relevance of political and economic systems, and the cultures of organizations and professions. Further, the significance of critical thinking and psychological influences (e.g. self-esteem) is examined. (Gen.Ed. SB)
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3.00 Credits
Students will consider, argue, and discuss the many issues involved when companies "go green". They will also gain experience writing a range of business documents (letters, memos, proposals, and research reports) all focusing on ways to make businesses more energy efficient and environmentally conscious. The course includes a unit on the ethics of "going green" and on various approaches other countries have taken to create more environmentally sound businesses. Satisfies the junior year writing requirement for Isenberg School of Management and Resource Economics majors.
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