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ADVG 353: Independent Study in Advertising
3.00 Credits
New York Institute of Technology
Independent Study in Advertising
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ADVG 353 - Independent Study in Advertising
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ADVG 354: Independent Study in Advertising
4.00 Credits
New York Institute of Technology
Independent Study in Advertising
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ADVG 354 - Independent Study in Advertising
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ADVG 361: Independent Advertising Project
1.00 Credits
New York Institute of Technology
This course is limited to junior and senior-level advertising majors with superior performance records in the major have the opportunity to pursue a creative advertising project in an independent study format. An approved project proposal, including grading criteria, must be on file prior to registration in this course. Registrants are expected to devote forty-five hours of academic work for each academic credit awarded. (See Independent Study Guidelines.)
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ADVG 361 - Independent Advertising Project
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ADVG 362: Independent Advertising Project
2.00 Credits
New York Institute of Technology
Independent Advertising Project
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ADVG 362 - Independent Advertising Project
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ADVG 363: Independent Advertising Project
3.00 Credits
New York Institute of Technology
Independent Advertising Project
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ADVG 363 - Independent Advertising Project
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ADVG 364: Independent Advertising Project
4.00 Credits
New York Institute of Technology
Independent Advertising Project
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ADVG 364 - Independent Advertising Project
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ADVG 384: Externship in Advertising
4.00 Credits
New York Institute of Technology
Selected junior and senior-level advertising majors who have demonstrated superior performance in coursework have the opportunity to participate in the advertising field at a sponsoring agency site. Externs carry out assigned tasks under professional supervision in the field; a log of activities and evaluation report is required. (Consult the Externship Guidelines for details on application, standards, hours and deadlines.) Placement is based on availability of sponsoring agency, cooperation and qualification of candidates, the department site, the number of externship credits applicable to the degree. Open to qualified upper division advertising majors; non-majors require departmental approval. The grade of P (Pass) is awarded for successful completion of externships.
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ADVG 384 - Externship in Advertising
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ADVG 401: Agency Workshop II
4.00 Credits
New York Institute of Technology
This is a continuation of the first level of Agency Workshop in which students pursue more complex and diversified projects. The course poses projects utilizing basic media strategy, e.g., television, radio, newspaper, magazines, outdoor and transit advertising and supplementary media. Visualization continues as an important focus, as do print production techniques, television and radio commercial production and dealer programs. Cost effectiveness factors are a theme throughout. Upper division advertising elective; strongly suggested for advertising majors. Non-advertising majors need instructor's permission. Prerequisite: ADVG 301.
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ADVG 401 - Agency Workshop II
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ADVG 410: Advanced Advertising Design Concepts
3.00 Credits
New York Institute of Technology
This course provides seminar and laboratory replications of professional guidelines and procedures for directing creative personnel and for coordinating the development of advertising material. Discussions explore the independent relationships among advertising principals and their clients, and emphasize organizational and industry precepts. Assignments are oriented toward having students develop critical thinking, managerial skills. Prerequisites: ADVG 310. *Same as ADVG 351. **Same as ADVG 361.
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ADVG 410 - Advanced Advertising Design Concepts
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ADVG 450: Advertising Portfolio Workshop
3.00 Credits
New York Institute of Technology
This course provides a culminating educational experience for advertising Majors, in which individuals develop professional materials illustrating the broad range of expertise acquired throughout the degree program. A survey of employment opportunities in the field is undertaken; and regular trade journal reading reports are required. Techniques of professional preparation of resumes, arrangement of writing and print samples, and display of campaign project involvement, presentation of research and media strategy skills will be emphasized. Each student develops a professional videotape of "self-presentation." Required for advertising majors. This course is open to senior level students only.
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ADVG 450 - Advertising Portfolio Workshop
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