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Course Criteria
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3.00 Credits
A continuation of ARTD 102. Prerequisite: ARTD 102.
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3.00 Credits
An introduction to various aspects of graphic design from concept to finished art for visual communications. Learning skills include: symbol design, die cutting, embossing, magic marker indication, and various use of art tools and materials. Basic lecture in computer technology, production, pre-press and printing methods.
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3.00 Credits
Designing the corporate identity and its application to business graphics. Long term design applications for business stationary, signage, and trademarks. For advertising on client's products and services to convey a public image. From concept to finish art. Prerequisite: ARTG 201.
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3.00 Credits
Advanced graphic design projects with a greater emphasis on concepts (integrating art and copy). Assignments based on the unique use of typography and other visual elements of design. Project solution are guided towards finished art and professional presentation methods, to achieve competitive portfolio samples. Prerequisite: ARTG 251.
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3.00 Credits
A course in type awareness. To explore the history of typography, origins of the alphabet, type families, and designing with type. Learning skills will cover type preferences, type moods, traditional and computer copyediting methods.
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3.00 Credits
Techniques pertinent to editorial design. Advanced illustration techniques using pencil, gouache, tempera, watercolor, and magic marker.
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3.00 Credits
A study in two and three-dimensional package design, creating innovative and functional packaging to promote the manufactured product. Learning skills will include designs for labels, various shaped containers, and point of purchase in store counter-top display. Prerequisite: ARTG 301.
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3.00 Credits
The design of single and double page layouts for magazines and newspapers using typography, illustrations, photography and other design elements to enhance the layout. Prerequisite: ARTG 351.
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3.00 Credits
Advanced graphic design problems will explore planning and design of a corporate advertising campaign. The student will learn how to design ads, brochures, packaging, TV storyboards, car cards, direct mail and billboard advertising. Prerequisite: ARTG 401.
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3.00 Credits
Planning and producing illustrated manuals and trade and textbooks for publication. In addition to designing contents, construction techniques may include the accordion fold, spiral binding, a stapled pamphlet, and a hand-sewn, bound hardcovered book. Prerequisite: ARTG 251.
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