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CMA 4070: International Advertising and Promotion
3.00 Credits
Mount Saint Mary College
A study of the role of advertising and promotion in the international market place that will include: the principles of advertising and promotion; steps in the development of international advertising and promotion program; the role of product management, market research and the advertising agency; and development of annual marketing promotion and advertising planning. Prerequisites: ENG 1010, ENG 1020.
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CMA 4080: Advertising
3.00 Credits
Mount Saint Mary College
This course offers an analysis of the theory and effects of advertising with emphasis on understanding the role of persuasive communication in all forms of advertising. Basic advertising techniques, skills and processes are examined, as are the social and behavioral results and the ethical implications of advertising. Prerequisites: ENG 1010, ENG 1020.
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CMA 4090: Case Studies in Public Relations
3.00 Credits
Mount Saint Mary College
A seminar designed to develop the critical thinking necessary for the public relations practitioner by applying public relations principles to a variety of factual situations in organizations and institutions. Special emphasis is given to crisis communications. Prerequisite: CMA 2050.
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CMA 4130: Integrated Marketing Communication Seminar
3.00 Credits
Mount Saint Mary College
Students will develop the ability to integrate the theory and practice of information technology, marketing and communication. They will create an integrated marketing campaign for an organization, service or program, which will serve as the culminating project for the course. Prerequisite: CIT 2050.
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CMA 4150: Media:Problems and Practices
3.00 Credits
Mount Saint Mary College
An examination of social, political, economic and ethical dilemmas confronted by contemporary media practitioners with emphasis on the skills needed to address these dilemmas.
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CMA 4160: Digital Video Production II
3.00 Credits
Mount Saint Mary College
Building upon the knowledge and experience gained in CMA 3090 (Digital Video Production I), students will design, produce and edit projects for broadcast and cable television and the world wide web. Prerequisite: CMA 3090.
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CMA 4170: Digital Photography II
3.00 Credits
Mount Saint Mary College
Building upon the knowledge and skills gained in CMA 3110 (Digital Photography I), students will achieve competence in digital image capture and manipulation, using programs such as Adobe Photoshop. Prerequisite: CMA 3110 or permission of the instructor.
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CMA 4210: Film Seminar
3.00 Credits
Mount Saint Mary College
This course will provide students with an indepth study of three or four major directors and/or genres in the history of the film.
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CMA 4450: Research and Practice in Communication
3.00 Credits
Mount Saint Mary College
A seminar course designed to develop the qualitative and quantitative research skills for proposal development, writing and evaluation. The students apply these skills in the development and planning of a public relations or media proposal. Prerequisite: Permission of Instructor.
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CMA 4500: Coordinating Seminar
3.00 Credits
Mount Saint Mary College
This seminar offers a synthesis of studies in Media Arts and Public Relations with focus on the culminating experience represented by the thesis project. Prerequisite: CMA 4450.
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