Course Criteria

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  • 3.00 Credits

    A course which will introduce the student to basic graphic skills. Emphasis will be placed on applying the elements and principles of two-dimensional design to specific graphic design tasks in order to build visual literacy skills. Emphasis will be placed on both computer and hand skills used in the production of graphic art work. ? Course takes place within a Macintosh environment utilizing Adobe software. ? Students will be required to purchase art supplies and materials. ? Students may be required to print at a local service bureau. (SUNY-A) 3 Credits.
  • 3.00 Credits

    A comprehensive exploration and application of typography in graphic design. Students will study the design and use of typography from historical to contemporary perspectives, explore the relationship between type and image in visual communications, and create projects using typography as a major element of the design. Three class hours. Fulfills the requirements for a Humanities course. 3 Credits.
  • 3.00 Credits

    This course surveys the pivotal events and achievements that led to the current state of graphic design. The unceasing quest to give form to ideas is traced from the pictographs painted on cave walls to the latest imaginative designs. Through lectures, videotapes, discussions, research and studio projects, students are introduced to the creative thinkers, important innovations and breakthrough technologies that have shaped the evolution of visual communication. This course will include discussion of the social, political and economic factors that have influenced art and design through the ages. This course also satisfies social science requirements. 3 Credits.
  • 3.00 Credits

    This course involves investigation into the basic technical, aesthetic and conceptual aspects of illustration and design. The philosophy of the course is that innovation is a skill that is both visual and experiential, which, through practice, evokes insights, associations and resonances. The course teaches basic ideation skills?how to see, think and respond through observing, experiencing, drawing and designing to solve a variety of visual problems. This is a studio-based subject involving intensive, practical, hands-on exercises taught simultaneously with visual theory. The course seeks to expand each student's visual vocabulary, aesthetic consciousness and creative thought. - Course takes place within a Macintosh environment utilizing Adobe software. - Students will be required to purchase art supplies and materials. - Students may be required to print at a local service bureau. 3 Credits.
  • 3.00 Credits

    This course explores the various aspects of graphic communication and will cover concepts, typography, layout and general graphic techniques. Course materials are designed to advance an understanding of design tools and design principles, artisanship and conceptual skills through the exploration of visual elements, order, concept and language. Three class hours. Prerequisite: COM 104/AAD104 and COM 105/AAD 105, or permission of instructor. 3 Credits.
  • 3.00 Credits

    This course is designed to introduce the benefits, complexities and application of vector illustration and design (using Bezier curves) within a creative explorative environment. Learning to integrate traditional and digital image making techniques, students will be introduced to various methods of visual problem solving. The skills and ideas covered in this course are invaluable to students considering a career or study path in fine art, design, illustration, print media, motion graphics, animation or other media related arts. - Course takes place within a Macintosh environment utilizing Adobe software. - Students will be required to purchase art supplies and materials. - Students may be required to print at a local service bureau. Three class hours. Prerequisite: COM 104/AAD 104 or IDE 160 or permission of instructor 3 Credits.
  • 0.00 - 3.00 Credits

    Introduces the student to the essentials of digital color prepress issues. An in-depth use of digital technology in the lithographic production and printing cycle will be explored. Students will experience both the theoretical and practical challenges of new prepress tools. Topics will include color separations, digital trapping and digital halftones. Two class hours, two laboratory hours. Prerequisites: AAD 112, AAD 160, and AAD 260, or permission of instructor. 3 Credits.
  • 3.00 Credits

    No course description available.
  • 3.00 Credits

    This course explores the creative display, organization and communication of ideas and information through word and image. The design principles covered in these courses apply to all presentation media; print, computer, film/video, exhibit and environmental graphics. Course projects will require typographic skills and an ability to communicate with pictorial information. Three class hours, three studio hours. Prerequisite: COM 112/AAD 112 3 Credits.
  • 3.00 Credits

    No course description available.
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