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MD 240: Advertising Management C
3.00 Credits
Mohawk Valley Community College
This course considers the function of the advertising managerand art director in developing an integrated communicationscampaign. It emphasizes individual and team solutions, and cases and problems. Prerequisites:MD140 Principles of Advertising, and MD141 DigitalVideo & Copywriting.
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MD 240 - Advertising Management C
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MD 253: Broadcast Media and Production C
3.00 Credits
Mohawk Valley Community College
This course introduces television and radio programming andaudiences, media rate structures, and related material.Reproduction processes in broadcasting are discussed. Itinvolves the creation of broadcast commercials along with fieldtrips to radio andTV stations.
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MD 253 - Broadcast Media and Production C
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MD 254: Media Planning C
3.00 Credits
Mohawk Valley Community College
This course analyzes media costs,media buying problems, intermedia comparisons, and overall media strategy.Media problems are solved based upon marketing, advertising, and budget considerations. Prerequisite: MD151 Fundamentals of Media.
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MD 254 - Media Planning C
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MD 255: Media Computer Applications C- 2 P
2.00 Credits
Mohawk Valley Community College
This course covers the applications of data processing equipment to solving media problems. It includes media problem simulation using the DONMAR simulator. Prerequisite:MD151 Fundamentals of Media.
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MD 255 - Media Computer Applications C- 2 P
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MD 256: Digital Media Applications C- 1 P
4.00 Credits
Mohawk Valley Community College
This course introduces digital imaging,word processing, and digital video editing techniques used by the media professional.The aesthetic and technological potential of the software is explored.The use of digital media and editing of computer-based imagery are emphasized. Advanced instruction is included in software and peripheral devices, including scanners, printers, file storage media, and video editing equipment. Prerequisite: MD141 DigitalVideo & Copyrighting.
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MD 256 - Digital Media Applications C- 1 P
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MD 300: Independent Study in Media Marketing & Management Cr
4.00 Credits
Mohawk Valley Community College
Independent Study in Media Marketing & Management Cr
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MD 300 - Independent Study in Media Marketing & Management Cr
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MR 101: Health Information Introductory Concepts C- 3 P
2.00 Credits
Mohawk Valley Community College
This course introduces the health information technology arena, covering the profession including its functions and origins. It includes technical functions such as abstracting, discharge analysis, microfilming, storage, and retention of health information.The responsibilities of other healthcare providers, including the medical staff, are reviewed. (Fall semester)
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MR 101 - Health Information Introductory Concepts C- 3 P
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MR 103: Medical Terminology C
3.00 Credits
Mohawk Valley Community College
This course concentrates on spelling, pronunciation, and the meaning of medical word components, common terms used in selected body systems, and medical abbreviations. (Spring semester)
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MR 103 - Medical Terminology C
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MR 104: Procedural Coding C- 1 P
2.00 Credits
Mohawk Valley Community College
This course introduces indexing conditions and procedures using the Current ProceduralTerminology. It covers how to code from actual medical records and introduces the current prospective payment system(s). Prerequisites: MR101 Health Information Introductory Concepts (Health InformationTechnology majors only),MR103 MedicalTerminology. (Spring semester)
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MR 104 - Procedural Coding C- 1 P
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MR 105: International Classification Systems C- 2 P
4.00 Credits
Mohawk Valley Community College
This course introduces indexing diseases and operations using the International Classification of Disease. It covers how to code from actual medical records and introduces DRGs and the Prospective Payment System. Prerequisites:MR101 Health Information Introductory Concepts,MR103 MedicalTerminology, BI106 Human Anatomy Physiology 1. (Health InformationTechnology majors only) (Spring semester)
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MR 105 - International Classification Systems C- 2 P
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