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Course Criteria
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Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe your boss made you the company writer, but you've never had any training. Or maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded! Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business and marketing principles and written communications. You'll learn how business and marketing objectives affect writing choices. You'll get practical writing instruction in grammar, clarity, structure and more. You'll understand issues unique to this discipline, such as buzzwords, working with a team, and marketing ethics. Whether you seek to improve your own writing or learn to identify effective copy, this course will help you understand the power of writing - and use it to present a solid, cohesive message to your target audience.
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Social media tools have changed the way companies market their business and build relationships with consumers and stakeholders. In this introductory course, participants will be given an over view of best practices in social media marketing. We will also discuss social media marketing disaster cases. From this comparison of best practices and disaster cases, participants will learn what to do and what not to do if social marketing is a strategy they want to incorporate into their overall marketing communication plan.
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This course is an in-depth study of proven marketing communication strategy development with an emphasis on social media. In this course, participants will be introduced to the five strategic approaches to social media public relations and learn how they relate to engagement with consumers, stakeholders and the media. Building on these strategies, participants will learn about inbound marketing communications, and walk away with a clear understanding of how corporate blogging works, why e-mail marketing is so important to customer engagement, and how to leverage social media to build community around their company's brand. Additionally participants will be introduced to keyword research and the importance of optimizing content for search. At the end of the course participants will understand why corporate blogging, email marketing, social media, website design, and optimizing content for search are the most powerful engagement tolls to generate leads, nurture relationships and strengthen a company's brand on and offline.
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Provides workforce training- certificate course in Negotiation, the power to influence the opposite party, learning research tools available, and importance of being prepared for Negotiation.
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People who can master the art of negotiation find they can save time, save money, develop a higher degree of satisfaction with outcomes at home and at work, and earn greater respect in the workplace. Negotiating is a fundamental fact of life at any level. This workshop will help you give participants confidence when negotiating with both internal and external clients. This interactive workshop also includes techniques to promote effective communications and to turn face-to-face confrontation into side-by-side problem solving.
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Tech¿s Business Social Media class will explain the importance of Social Media in the business world and how it can affect your business. You will learn what it is, its popularity, who is using it, how they are using it and why. You will also obtain hands on learning assistance with the different social media applications and how to use them.
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Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line? In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter¿not longer. This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organization¿s message and further its ideals and goals.
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Do you dream of starting and running your very own nonprofit? This highly interactive, hands-on course is ideal for anyone who is interested in forming a new nonprofit, converting an informal group to tax-exempt status, or reorganizing an existing organization. It provides practical how-to information about incorporation, organization, and other issues pertinent to anyone involved with a nonprofit start-up.
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Develop the skills and strategies you need to become an integral part of one of America¿s fastest growing service sectors. In this course, a seasoned veteran in the nonprofit management field will show you how to transform your good intentions into a professional plan of action. You'll understand the unique characteristics of nonprofit organizations while mastering the core knowledge necessary to become an effective leader in the nonprofit arena.
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This workshop, designed for management level decision makers of nonprofit organizations, will inform attendees about strategic plans. Attendees will receive information on how to structure a strategic plan for their organization, and also how to implement such a plan with the help of their Board and staff.
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