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MKTG 101: Principles of Marketing
3.00 Credits
Ivy Tech Community College
Introduces the marketing role in society and how it affects the marketing strategy. Emphasizes the marketing mix, product planning, and the effects of the demographic dimension on the consumer market.
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MKTG 102: Principles of Selling
3.00 Credits
Ivy Tech Community College
Provides an overview of the selling process. Includes the psychology of selling and develops skills through a series of selling situations.
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MKTG 102 - Principles of Selling
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MKTG 104: Promotion Management
3.00 Credits
Ivy Tech Community College
Presents management planning and oversight techniques for effectively communicating the results of the marketing strategy to customers. Provides a comprehensive overview of promotion methods as they interact in the marketing mix, which includes price, channel of distribution, and product.
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MKTG 104 - Promotion Management
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MKTG 110: Consumer Behavior
3.00 Credits
Ivy Tech Community College
Study of the basic principles of consumer behavior which offers insight into the buyer-seller relationship. Application of theories from psychology, social psychology and economics are examined. Course examines concepts that have implications for marketing management decisions.
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MKTG 110 - Consumer Behavior
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MKTG 201: Introduction to Market Research
3.00 Credits
Ivy Tech Community College
Study of the basic principles of consumer behavior which offers insight into the buyer-seller relationship. Application of theories from psychology, social psychology and economics are examined. Course examines concepts that have implications for marketing management decisions.
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MKTG 201 - Introduction to Market Research
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MKTG 204: Marketing Management
3.00 Credits
Ivy Tech Community College
Focuses on the analysis, implementation and control of marketing strategy. Emphasizes the major decisions management faces in its effort to harmonize the objectives and resources of the organization with the needs and opportunities of the marketplace.
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MKTG 204 - Marketing Management
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MKTG 205: Principles of Insurance
3.00 Credits
Ivy Tech Community College
Introduces the risks faced by business firms including property, liability and personal losses, and how they are handled. Presents insurance contracts and their uses. Includes an overview of life insurance, health and pension insurance, public policy, government regulations and social insurance.
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MKTG 205 - Principles of Insurance
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MKTG 213: Marketing for Non-Profit Organizations
3.00 Credits
Ivy Tech Community College
Introduces the risks faced by business firms including property, liability and personal losses, and how they are handled. Presents insurance contracts and their uses. Includes an overview of life insurance, health and pension insurance, public policy, government regulations and social insurance.
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MKTG 213 - Marketing for Non-Profit Organizations
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MKTG 220: Principles of Retailing
3.00 Credits
Ivy Tech Community College
Studies retailing concepts and practices, including retail merchandise planning, buying, pricing, promotion, and control in established retail operations. Attention is given to managerial and operational skills.
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MKTG 220 - Principles of Retailing
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MKTG 221: Real Estate Broker
3.00 Credits
Ivy Tech Community College
Course description unavailable
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MKTG 221 - Real Estate Broker
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