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Course Criteria
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3.00 Credits
The managing of direct response advertising. The course focuses on using customer databases, testing customer response, and measuring efficiency of marketing methods that appeal for action from specified individuals. Spring. (Cr. 3)
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3.00 Credits
The course focuses on the major theories needed to understand buyer behavior, such as evoked set, brand loyalty, learning and memory functions, motivation, attitudes and attitude change, diffusion of innovations, perception and meaning, lifestyle and personality differences, culture and social class, and family buying influences. If you take this course, you cannot receive credit for PSYC 305. (Cr. 3)
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3.00 Credits
An introduction to methods of sales management: selection, recruiting, selling strategies, training, territory management, compensation and motivation, and performance review. Spring. (Cr. 3)
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3.00 Credits
A review of the company's product portfolio management, including the task of product positioning, product development, market development, product diversification and alternative strategies associated with the introduction, growth, maturity and decline stages of the product life cycle. Spring. (Cr. 3)
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3.00 Credits
The study of modern retail practices, e.g. trading area analysis, economic quantity models, atmospherics, non-store retailing, target market selection, and competitive analysis. Fall. (Cr. 3)
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3.00 Credits
This course focuses on Internet marketing, new media marketing, and direct marketing. The primary emphasis is customer relationship interactions using all marketing tools. Some topics include virtual marketplaces, auctions, virtual communities, personalization, and personal privacy and security. Fall. (Cr. 3)
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3.00 Credits
A program of supervised research and readings on issues of interest to the students. (Cr. 3)
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3.00 Credits
This capstone course integrates previous marketing courses within a problem-solving framework. Students study marketing issues, strategies, plans, and implementation in a competitive environment. Required of senior marketing majors and open to senior marketing minors. 2002-2004. Prerequisites: MKTG 303 and MKTG 307. (Cr. 3)
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3.00 Credits
Selecting and entering global markets, as well as building and protecting market share are viewed in light of significant economic, cultural, and political-legal differences. Prerequisite: MKTG 201. (Cr. 3)
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3.00 Credits
A unique opportunity for students to do research on major marketing issues. Previous seminars have addressed the use of athletes in advertising, the acceptance of marketing activities in non-profit organizations, and consumer knowledge about the potential dangers of artificial sweeteners. Open only to selected students with the approval of the faculty mentor. (Cr. 3)
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