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Course Criteria
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3.00 Credits
A study of the basic principles of intercultural communication and the impact of culture on one's perceptions, beliefs, meanings, and communication. Prerequisites: COMM 101 and 110. (Cr. 3)
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3.00 Credits
Students participate in an off-campus training experience closely related to their area of concentration. Frequent meetings with the advisor plus a paper are required. Prerequisite: Junior status, 3.0 GPA, and permission of the student's advisor or the Chair. (Cr. 3) 400. Political Communication. Examines from a theoretical and practical standpoint the planning, execution, and evaluation of communication strategies in modern political campaigns. Prerequisites: COMM 101 and 110. (Cr. 3)
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3.00 Credits
A course designed to cover the chief legal issues, especially in the regulated broadcast industries. Some legal problems to be considered: libel, national security, the meaning of the First Amendment, privacy, shield laws, the press and the courtroom, the Federal Communications Act, and the FTC versus the advertising industry. Prerequisites: COMM 101 and 110. (Cr. 3)
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3.00 Credits
This course will focus on advanced issues in advertising and build on those principles already treated: creating ads, media planning, campaigning, agency operation, and other topics. Prerequisite: COMM 215. (Cr. 3)
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3.00 Credits
Practical discussion of techniques in TV production. Practical experience is offered to improve lighting, proper use of special effects, and advanced graphics. Creativity is encouraged, utilizing the abilities acquired in television production. Prerequisites: COMM 350; broadcasting/telecommunications concentration students only. (Cr. 3)
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3.00 Credits
The primary intent of this course is to examine public relations from a communicative perspective, integrating theory and practice. In doing so, students will participate in traditional class lectures and will be involved in all phases of the planning, implementation, writing for, and evaluation of a "real life" PR campaign and/or event, on the Manhattan campus and/or the surrounding areas. Prerequisite: COMM 215. (Cr. 3)
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3.00 Credits
The organizational structure of a company will be explored with emphasis on practical experience in interviewing, resume writing, audio-visual usage, symposia, and sales presentations. Field visits are included in the course. Prerequisites: COMM 101 and 110. (Cr. 3)
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3.00 Credits
An examination of philosophies and techniques used in programming television and radio stations and networks. The organizational set-up of programming departments, development of competitive strategies for radio and television schedules, and insights into audience behavior and measurement are emphasized. Prerequisite: COMM 223. (Cr. 3) 461. Independent Study in Communication. Independent study is designed for the student majoring in Communication with demonstrated proficiency to work independently on a project related to an area of communication and approved in advanced by the Chair and project advisor. Frequent meetings with the advisor are required. Independent study is not typically offered for production-based projects. Prerequisite: Junior status and a 3.0 GPA. (Cr. 3)
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3.00 Credits
This course deals with a topic in communication to be announced. Each topic is selected by the department and is in a specialized area. The course is offered as demand warrants. See the Chair for topics, prerequisites, and other details. This course can be repeated under different topics. (Cr. 3)
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3.00 Credits
Students participate in an off-campus training experience closely related to their area of concentration. Frequent meetings with the advisor plus a paper are required. Prerequisites: Senior status, 3.0 GPA, and permission of the student's advisor or the Chair. (Cr. 3) Speech (SPCH) 204. Fundamentals of Speech. The technique and preparation of informative and persuasive short speeches, and small group dynamics. Assessment of personal speech skills for effectiveness and self-improvement. Not open to students who have taken COMM 205 or COMM 110. (Cr. 3)
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