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Course Criteria
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10.00 Credits
Introduces the application and reinforcement of entrepreneurship and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into entrepreneurship applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skil s, application of entrepreneurship techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training. Hours: Class/Week 0 O.B.I./Week 10 Credit 3 Prerequisites: Program admission, ENG 111, MKT 101
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10.00 Credits
Focuses on the application and reinforcement of entrepreneurship and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into entrepreneurship applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skil s, application of entrepreneurship techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training. Hours: Class/Week 0 O.B.I./Week 10 Credit 3 Corequisite: MKT 134
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10.00 Credits
Introduces the application and reinforcement of retail management and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into retail management applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of retail management techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training. Hours: Class/Week 0 O.B.I./Week 10 Credit 3 Prerequisites: Program admission, ENG 111, MKT 101
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10.00 Credits
Focuses on the application and reinforcement of retail management and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into retail management applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of retail management techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training. Hours: Class/Week 0 O.B.I./Week 10 Credit 3 Prerequisite/Corequisite: MKT 136
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0.00 Credits
Introduces students to the services industry. Topics include: an introduction to the service industry business environment, an introduction to life-long learning, work ethics and positive behaviors required for exceptional customer service, an introduction to customer relations, working together successfully on teams, and basic business principles. Hours: Class/Week 2 Lab/Week 0 Credit 2 Prerequisite: Program Admission
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0.00 Credits
Provides students with skills necessary to communicate with customers and successfully manage that relationship in both telephone and face-to-face situations. Topics include: skills to effectively communicate with customers, developing rapport with customers, problem-solving in customer service, telephone skills, sales skills in the service environment, managing the difficult customer, and managing the multicultural customer. Computer-Based Training (CBT) is used to allow students to practice skills using simulated business situations. Hours: Class/Week 6 Lab/Week 0 Credit 6 Prerequisite/Corequisite: MKT 161
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3.00 Credits
Provides students with the fundamentals of computer skills used in a customer service environment. Topics include: introduction to computer technology, introduction to the Windows environment, introduction to word processing, introduction to spreadsheets, introduction to databases, introduction to E-mail, and Credit card processing. Hours: Class/Week 3 Lab/Week 0 Credit 3 Prerequisite/Corequisite: MKT 162
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0.00 Credits
Provides students with the fundamentals of basic business skills used in the customer service environment. Topics include: introduction to business correspondence, basic business calculations, change management, managing multiple tasks and priorities, and tools for team problem-solving and service improvement. Hours: Class/Week 3 Lab/Week 0 Credit 3
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0.00 Credits
Provides students with skills that will allow them to present a positive image to both co-workers and customers. Topics include: personal wellness and stress management, positive image, and job interview skills. Hours: Class/Week 1 Lab/Week 0 Credit 1 Prerequisite/Corequisite: MKT 164
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0.00 Credits
This course defines the service industry and illustrates how to utilize methods of reaching and maintaining customers. Topics include: service industry classifications, strategies in balancing demand and capacity, developing a marketing plan, customer loyalty, technology, and trends. Hours: Class/Week 5 D. Lab/Week 0 P. Lab/Week 0 Credit - 5 Prerequisite:
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