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MKT 101: Principles of Management
0.00 Credits
Atlanta Technical College
Develops skills and behaviors necessary for successful supervision of people and job responsibilities. Emphasis will be placed on personnel management, the basic supervisory functions, supervisory skil s and techniques, and the special challenges and demands of supervising employees. Topics include: management theories, including total quality management; motivation, supervision, and evaluation of employees; recruitment, screening, and selection of employees; supervision techniques; and functions of management. Hours: Class/Week 5 Lab/Week 0 Credit 5 Prerequisite: ENG 111 (diploma), or ENG 1101(degree)
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MKT 103: Business Law
0.00 Credits
Atlanta Technical College
Introduces the study of contracts and other business obligations in the legal environment. Topics include: creation and evolution of laws, court decision processes, sales contracts, commercial papers, risk-bearing devices, and Uniform Commercial Code. Hours: Class/Week 5 Lab/Week 0 Credit 5 Prerequisite: Provisional admission
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MKT 103 - Business Law
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MKT 104: Principles of Economics
0.00 Credits
Atlanta Technical College
Provides a study of micro and macro economic principles, policies, and applications. Topics include: supply and demand, money and the banking system, business cycle, and economic systems. Hours: Class/Week 5 Lab/Week 0 Credit 5 Prerequisite: Program admission level math achievement
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MKT 106: Fundamentals of Selling
0.00 Credits
Atlanta Technical College
Emphasizes sales strategies and techniques to assist the student in the sales process. Topics include: customer relations, professional image, product/service knowledge, sel ing techniques and procedures, sales presentations, and ethics of sel ing. Hours: Class/Week 5 Lab/Week 0 Credit 5 Prerequisite: Provisional admission
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MKT 107: Buying
0.00 Credits
Atlanta Technical College
Introduces the fundamental principles of buying, merchandising, and accounting for products and services. Topics include: assortment planning; locating resources; ordering merchandise; just-in-time or quick response inventory control; pricing for profit; and financial statements, ratios, and accounting vocabulary. Hours: Class/Week 5 Lab/Week 0 Credit 5 Prerequisite: Program admission level math achievement
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MKT 108: Advertising
2.00 Credits
Atlanta Technical College
Introduces the fundamental principles and practices associated with advertising activities. Topics include: purposes of advertising; principles of advertising; budgeting; marketing and advertising plans; regulations and controls; media evaluation, target marketing, and selection; campaign planning; and trends in advertising. Hours: Class/Week 3 D.Lab/Week 2 Credit 4 Prerequisite: Program admission
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MKT 108 - Advertising
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MKT 109: Visual Merchandising
2.00 Credits
Atlanta Technical College
Focuses on the components of display necessary for the effective visual presentation of goods and services. Opportunities wil be provided to utilize the principles and techniques that are common to display work in various types of businesses. Emphasis will be placed on design, color, tools and materials, and installation of displays. Topics include: design and color principles, tools and materials of the trade, props and fixtures, lighting and signing, installation of displays, store planning, and safety. Hours: Class/Week 3 D.Lab/Week 2 Credit 4 Prerequisite: Provisional admission
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MKT 110: Entrepreneurship
4.00 Credits
Atlanta Technical College
Provides an overview of the activities that are involved in planning, establishing, and managing a small business enterprise. Topics include: planning, location analysis, financing, and development of a business plan. Hours: Class/Week 6 D.Lab/Week 4 Credit 8 Prerequisite: Program admission level math achievement
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MKT 112: Principles of Banking
0.00 Credits
Atlanta Technical College
Introduces the history, documents, and operational functions of the banking industry. Topics include: history, documents, operations, and specialized services. Hours: Class/Week 5 Lab/Week 0 Credit 5 Prerequisite: Provisional admission
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MKT 112 - Principles of Banking
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MKT 113: Money And Banking
0.00 Credits
Atlanta Technical College
Emphasizes the relevance of monetary instruments, intermediaries, and the central banks to local, state, national, and international economics. Topics include: history and evolution of financial institutions; monetary instruments and flow; and central banking, operation, and policies. Hours: Class/Week 5 Lab/Week 0 Credit 5 Prerequisite: Program admission
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