|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
This course will involve a systems management approach to the design and control of the integrated mix of physical distribution activities in industry. This will involve both micro- and macro-logistics approaches. Specifically, the course will investigate decisions involving warehousing, packaging, materials handling, inventory control, facility location and transportation-related communications networks. Prerequisites: MKT 301, MKT 320 and OPM 301.
-
3.00 Credits
This course involves the practical application of the theories and concepts discussed in the other marketing offerings. Actual case studies are used so the student may investigate the process of planning, organizing, directing and controlling the marketing function in the modern organization. Prerequisite: MKT 401
-
3.00 Credits
A study of the sales force from the point of view of management. The role of the sales force in achieving marketing and corporate goals and objectives is discussed. Central focus of the course is on the sales manager position and its function in recruiting, selecting, training, compensating, supervising and planning sales force activities. Prerequisite: MKT 301.
-
3.00 Credits
This course examines the field of sports marketing. A strategic marketing perspective is utilized in an examination of sports products and their pricing, promotion and distribution. Both sports participants and spectators are examined in their roles as consumers. Prerequisite or corequisite: MKT 301.
-
3.00 Credits
This course explores the role of marketing strategy used by nonprofit organizations. While the number of nonprofits continues to grow, many face significant declines in traditional sources of revenue, dramatic changes in their customer mix, and bold new competition. Many non-profits need help in rethinking where they are going and what broad strategies they should be using to get there. Marketing strategy is quickly becoming the most critical discipline needed by nonprofit organizations. Prerequisite: MKT 301.
-
3.00 Credits
This course analyzes the strategic and operational decisions faced by industrial marketing managers. Emphasis is on the marketing management implications of market segmentation strategies, market planning, innovation/new product development, overall marketing strategy formulation and the substrategies of product, price, promotion and physical distribution. Prerequisites: marketing major; MKT 301.
-
3.00 Credits
The study of consumer behavior variables and their impact on marketing. Includes consumer behavior models, motivation, perception, attitudes, the influences of family, society and culture. Prerequisite: MKT 301.
-
3.00 Credits
Courses in this series offer an in-depth exploration of specific issues within the field of marketing, as well as topics of current interest to instructors and students. Prerequisites: junior or senior standing or permission of the instructor.
-
0.00 Credits
A non-credit, pre-college course in intermediate algebra stressing graphing and equation solving, algebraic manipulation, laws of exponents functions, and logarithms.
-
3.00 Credits
A problem-solving oriented course for prospective elementary school teachers. Topics will include some of the following: properties of number systems, place value and scales of notation, elementary number theory, geometry and measurement, statistics probability. Open only to students in the elementary education program. Prerequisite: Three units of high-school mathematics or MTH 007.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|