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CMM 319: Survey of American Broadcasting
3.00 Credits
Le Moyne College
Origin and growth of broadcasting; social control of broadcasting; influence of broadcasting; television as a cultural force. Research papers and media projects devoted to criticism of radio and television program content. Prerequisite: ENG 102.
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CMM 350: Communication Ethics
3.00 Credits
Le Moyne College
Prepares students to face the ethical dilemmas they will inevitably confront in their professional careers. This is a case study-based course which teaches the ability to recognize and analyze ethical problems, move beyond “gut reactions” by gathering relevant facts and considering the loyalties involved and reason one’s way to a defensible course of action. Prerequisite: ENG 102.
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CMM 353: Government and the Mass Media
3.00 Credits
Le Moyne College
See course description for PSC 353.
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CMM 358: Representations of the Media in Film
3.00 Credits
Le Moyne College
See course description for ENG 358.
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CMM 358 - Representations of the Media in Film
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CMM 373: Practicum in Journalism
1.00 Credits
Le Moyne College
This course will provide hands-on newspaper experience in the area of the student’s choice: editing, production, photography or writing/ reporting. Students will make a semester-long commitment to work for The Dolphin, the weekly campus newspaper, under the supervision of the faculty advisor. The course will be graded pass/fail only and may be taken up to three times for credit.
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CMM 374: Fundamentals of Journalism
3.00 Credits
Le Moyne College
Introduces students to the techniques of copy preparation, information gathering, organization and style used in newspaper journalism; asks students to apply these techniques to a variety of news and feature writing assignments. Prerequisites: CMM 105, ENG 102, ENG 200/218.
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CMM 375: Magazine Article Writing
3.00 Credits
Le Moyne College
Writing and marketing the basic types of magazine articles; ideas, research, organization, dealing with editors. Students write one major article for publication. Prerequisites: CMM 374, ENG 102, ENG 200/218.
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CMM 376: The Art and Forms of Advertising
3.00 Credits
Le Moyne College
Promotional appeals and strategies. Special emphasis on copywriting and layout preparation. Course includes extensive study of word values (images, allusive qualities, psychological impact) and an investigation of the relationships between verbal and visual communications. Prerequisites: CMM 105, ENG 102, ENG 200/218.
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CMM 376 - The Art and Forms of Advertising
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CMM 377: Introduction to Public Relations
3.00 Credits
Le Moyne College
The theory and practice of public relations in the United States today. The class will define public relations and examine case studies. The class will also look at public relations and research, planning and creativity and the application of public relations to business, financial, government and non-profit sectors. Prerequisites: CMM 105, ENG 102, ENG 200/218.
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CMM 377 - Introduction to Public Relations
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CMM 380: Critical Approaches to Film
3.00 Credits
Le Moyne College
See course description for ENG 371.
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