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MKTG 205: Principles of Marketing
4.50 Credits
American InterContinental University-Online
Students will study and apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix.
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MKTG 205 - Principles of Marketing
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MKTG 305: Marketing Management
4.50 Credits
American InterContinental University-Online
This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization''s objectives.
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MKTG 305 - Marketing Management
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MKTG 310: Pricing Theory
4.50 Credits
American InterContinental University-Online
One of the most important marketing decisions is determining the price of a product or service. This is a survey course that explores the pros and cons of various pricing techniques. Using economic foundations, a conceptual framework is developed to enable effective decisions.
Prerequisite:
MKTG 305
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MKTG 310 - Pricing Theory
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MKTG 340: Public Relations
4.50 Credits
American InterContinental University-Online
This course integrates communications strategy with organizational mission statements, demonstrates stakeholder and issues management techniques, and considers ethical dilemmas in public relations situations. Public relations cases are examined in order to learn effective strategic and tactical answers to public-perception problems and opportunities.
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MKTG 340 - Public Relations
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MKTG 405: Consumer Behavior
4.50 Credits
American InterContinental University-Online
This course emphasizes consumer behavior in the marketplace and covered topics include analysis of consumer motivation, buying behavior, market adjustment and product innovation. Behavioral aspects of the marketing process from producer to ultimate user or consumer are considered.
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MKTG 405 - Consumer Behavior
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MKTG 407: Marketing Research
4.50 Credits
American InterContinental University-Online
This course studies the nature and scope of research techniques employed in gathering information concerning marketing and advertising procedures. Subjects include sources and collection of data, sampling, interpretation of data, and research in areas of motivation and consumer behavior. It also employs the use of quantitative and qualitative data analysis and interpretation.
Prerequisite:
MKTG 305
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MKTG 407 - Marketing Research
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MKTG 408: Advertising and Promotion Management
4.50 Credits
American InterContinental University-Online
This course presents a total marketing communication function in planning and managing programs for advertising products and services. Topics include preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness.
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MKTG 408 - Advertising and Promotion Management
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MKTG 410: International Marketing
4.50 Credits
American InterContinental University-Online
This course explores the development of a marketing and management strategies in an international setting. The complexities of product, price, promotion, and distribution in the global marketplace are explored. Emphasis is placed on international business constraints such as cultural diversity, political environment, foreign financial markets, and trade regulations.
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MKTG 410 - International Marketing
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MKTG 415: Demand Analysis
4.50 Credits
American InterContinental University-Online
The role of traditional marketing has been transformed by the proliferation of the internet and new media. The course will focus on developing a practical framework for utilizing nontraditional and cutting edge marketing techniques, and framing effective marketing opportunities.
Prerequisite:
MKTG 305
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MKTG 415 - Demand Analysis
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MKTG 420: Market Segments
4.50 Credits
American InterContinental University-Online
This course is a continuation of Marketing Research; it provides experience in designing and conducting actual marketing research studies in market segmentation research and application.
Prerequisite:
MKTG 305
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MKTG 420 - Market Segments
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