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Course Criteria
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3.00 Credits
Our world is quickly becoming more complicated, diverse, and data-driven, with many new developments that are only understood by experts - so how does a business communicate to a multitude of audiences about its new capabilities? Clear and compelling business writing is key to drive funding, public awareness, and ultimately consumer adoption. Upon successful completion of this course, students will understand the basics of business communications and be able to apply components of the 'CCCD model': Choosing (...a communication goal and strategy) Creating (...the message) Coordinating (...with others who are interdependent to the message) Delivering (...the message appropriately to the right audience) Students will also gain an understanding of how, why and the most effective way for people to communicate in business/organizational settings. This class will help prepare students to navigate a complex business world that is highly dependent on the ability to communicate well. This course places heavy emphasis on the components of writing to create clear and concise communication in all forms.
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3.00 Credits
Students will examine key issues in communications. Special emphasis is given to the evolution of present day interpretations of the First Amendment, conflict of interest, fair use, intellectual property, invasion of privacy, government regulation of the media, and more. Ethical theories will be explored utilizing real-world practical application.
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3.00 Credits
Students will acquire the knowledge necessary to establish a holistic communication presence including web page(s), blogs, social media using static and dynamic approaches to interact and inform customers, suppliers, and business partners. Students will acquire skills in creating a holistic, synergetic approach that manages the relationship with customers, both B2C and B2B (and B2B2C). Students will also learn how to implement Google Analytics and statistical analysis and visualization tools to get a clearer understanding of all communication touch points, internally and externally. Students will learn how to integrate traditional and digital techniques including email marketing, data mining for potential customer interest as well as monitoring customer complaints, and how to create a dashboard to monitor overall success in all online customer touch points.
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3.00 Credits
The focus of this course is to assist career and technical teachers in the application of technology to enhance student learning and increase student achievement. Course topics include spreadsheets, desktop publishing, multimedia, web design, and selection/use/evaluation of instructional software appropriate for a teacher's particular career program, using the Internet, and developing an understanding of how technology can change the learning environment and the roles of teacher and learner. This is a dual-listed course for undergraduate and/or graduate credit. Additional and differentiated assignments will be required for students taking this course at the graduate level.
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3.00 Credits
This course focuses on curriculum design for Career and Technical courses. Students will learn how to develop the sequence of teaching activities in Career and Technical courses as well as the content that should be taught to be state-of-the-art for the work-place. This is a dual-listed course for undergraduate and/or graduate credit. Additional and differentiated assignments will be required for students taking this course at the graduate level.
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3.00 Credits
This course explores the history, philosophy, and regulations of Career and Technical Education (CTE). Each of these areas will be examined to determine how and why CTE has developed into current practices. The historical context of philosophy and regulation will be used to foster an understanding of issues expected to impact the future of CTE. This is a dual-listed course for undergraduate and/or graduate credit. Additional and differentiated assignments will be required for students taking this course at the graduate level.
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3.00 Credits
This course will emphasize the impact of career development theory and the relationship of career guidance and development to career-technical schools, community colleges, and four-year colleges. Job placement in community and school-based settings is also studied. This is a dual-listed course for undergraduate and/or graduate credit. Additional and differentiated assignments will be required for students taking this course at the graduate level.
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3.00 Credits
This course explores strategies for developing purposeful relationships among career and technical teachers, business representatives, and the community to ensure that the needs of the students and of the business community are being met. This is a dual-listed course for undergraduate and/or graduate credit. Additional and differentiated assignments will be required for students taking this course at the graduate level.
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3.00 Credits
The purpose of this course is to assist career-technical teachers in learning how to develop their courses to meet the needs in the workplace, the needs of students and to satisfy curriculum standards as well as the Delaware content standards. An introduction to student organizations and to key safety practices will also be part of this course. This is a dual-listed course for undergraduate and/or graduate credit. Additional and differentiated assignments will be required for students taking this course at the graduate level.
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3.00 Credits
This course focuses on the history and importance of Career and Technical student organizations in the career and technical high schools. It will focus on building student leadership skills, presentation skills, and specific technical skills appropriate to the specific career program. Instruction will also include preparing students for the state and national skills events. This is a dual-listed course for undergraduate and/or graduate credit. Additional and differentiated assignments will be required for students taking this course at the graduate level.
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